Online businesses start with the attraction of visitors to their stores and the goal of creating an abundant flow of prospects. Eventually, customers come for products, but that’s not the only reason. They also need some knowledge, involvement, recognition, and … fun.
Humor in marketing seems to be that Holy Grail that is able to breathe life into any brand and make it go viral immediately. But, is it really so simple and beneficial? Let’s reveal both sides of humor in marketing and discover whether this approach is suitable to all audiences and in all circumstances.