Content Maestro

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Briteskies Earns Position on Inc.500|5000 2012

Posted by Content Maestro

August 28, 2012 | 3:00 PM

Briteskies is very proud to announce that we have been included on this year's Inc.500|5000 list.

For more than thirty years, Inc. has recognized the fastest growing private companies in the United States. According to Inc., "...[Briteskies] had to thrivethrough three of the toughest years this economy has seen in living memory. [Our] success in such times is eloquent testimony to [our] team's creativity, resilience and tenacity".

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Topics: Announcements, In the News

Summer in the Office: An Intern's Perspective

Posted by Content Maestro

August 23, 2012 | 1:00 PM

As I finished my sophomore year at Case, I had my eye on the goal that many young college students share: landing an internship that would help me gain experience in my field of study. As an accounting major, I was looking for a job in which I would be doing hands-on financial work in a professional setting. Opportunities are hard to come by in today’s job market, and luckily I was able to find a great one with Briteskies.

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Topics: Culture, Internships

Another Certified Magento Developer

Posted by Content Maestro

July 26, 2012 | 2:00 PM

Congratulations to Briteskies' Own Derrik Nyomo

The Briteskies Team is so proud!

Since joining Briteskies in 2008 as a Network Administrator, Derrik has established himself as an absolutely integral team member by taking on challenges such as design and development work.

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Topics: Announcements, Magento

Brand Marketing

Posted by Content Maestro

July 13, 2012 | 12:00 PM

Do You Really Understand Your Brand?

If you're your organization's content strategist, marketing manager, social media guru or community developer, I don't think I need to explain the importance of your brand, or the absolute necessity of promoting it. This may be one of the few things on which us Chief Storytellers and Captain's of Company Recognition can agree, that our goal is to get what's being promoted on the minds, mouths and facebook pages of our target audiences.

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Topics: eCommerce

eCommerce Problems?

Posted by Content Maestro

July 10, 2012 | 3:30 PM

Six Signs You've Outgrown Your Shopping Cart

In the past, a consumer's online shopping experience consisted of adding an item to a cart, entering in a credit card number and clicking "buy." Today, savvy customers expect a more targeted, relevant and interactive experience. While many merchants who began bringing their products online through a shopping cart solution now struggle to meet those expectations with limited technology capabilities. This is forcing some retailers to question their traditional views of online selling and in turn, take a deeper look at what their shopping cart can do.

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Topics: eCommerce, In the News

jQuery: Set Scroll Bar to Center on Element-UPDATED

Posted by Content Maestro

July 3, 2012 | 11:00 AM

If you have a horizontal (or vertical) scroll container and want to set the scroll to center a specific element in the container, you can use the following super simple technique. I'm going to show you how it was derived, because it's important to know why, not simply how.

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Topics: Technology

IBM WebSphere Commerce Certification

Posted by Content Maestro

June 18, 2012 | 1:00 PM

Congratulations to Briteskies' own Jordan Owens!

Briteskies is thrilled to congratulate Jordan Owens on his recent achievement; Jordan is now an IBM Certified Application Developer for WebSphere Commerce V7.0. This certification for application developers illustrates an understanding of the WebSphere Commerce environment and development tools. Earning this credential allows Jordan to demonstrate to clients his dedication to his work and their successes.

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Topics: Announcements, IBM WebSphere Commerce

IBM WebSphere Commerce Certification: Mike Downs

Posted by Content Maestro

June 15, 2012 | 4:00 PM

Congratulations to Briteskies' own Mike Downs!

Briteskies proudly congratulates Mike Downs on his recent professional achievements. Mike is now an IBM Certified Application Developer in WebSphere Commerce V7.0 as well as an IBM Certified System Administrator for WebSphere Commerce V7.0. These are the only technical certifications an IBM WebSphere Commerce professional can earn.

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Topics: Announcements, IBM WebSphere Commerce

Mike Berlin Celebrates 12 Years with Briteskies

Posted by Content Maestro

June 12, 2012 | 3:30 PM

Happy 12 Year Anniversary, Mike!

"It's hard to believe that 12 years ago I was sitting in my chair in my living room when I decided to forgo a regular paycheck, invest my meager severance package from marchFIRST and select a crazy name like Briteskies for a company. Who cared if Briteskies was spelled correctly or not; it was 2000 and companies such as Google and Yahoo were in their infancies. With the help of Alliance Petroleum, Kent Elastomer, Kaplan Trucking and the Rural Lorain County Water Authority, I was able to get Briteskies off the ground. What we have continued to achieve over the past 12 years couldn't have been done without each and every one of my staff, family and friends. Thank you all so much". Mike Berlin, Director and Founding Member of Briteskies.

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Topics: Announcements

The Predictably Irrational Customer

Posted by Content Maestro

May 23, 2012 | 3:30 PM

I recently finished reading Predictably Irrational: The Hidden Forces That Shape Our Decisions by behavioral economist Dan Ariely. In each chapter, Ariely argues that consumers interact with the market in an irrational, yet predictable, manner. Like many other readers, I immediately began to assess my every-waking decision based on the things I was learning. Working in the world of eCommerce and web design at Briteskies, I've noticed a hesitancy or uncertainty with shoppers when making purchases online. In an effort to curb these reservations, I started paying attention to how online stores designed their interfaces and deals in a way that would appeal to these irrational consumer behaviors, which could possibly reduce shopping cart abandonment.

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Topics: eCommerce, Design

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