Establishing your Magento eCommerce presence is a big project. You need to determine what you need your site to do and how you will measure success, pick a partner, and, oh yeah, execute the project.

Once you’ve built a solid foundation for your Magento 2 project, you can start implementing more advanced strategies to help make your new site your dream eCommerce environment. With so many ways to leverage Magento 2, it helps to focus on features as they align with the four components of interactive marketing: driving traffic, converting visitors, increasing average order value, and growing customer lifetime value.  

Have you been considering moving your site from Magento 1 to Magento 2? With all of the recent developments in Magento 2, now is a great time to make the jump. Read on for some compelling reasons to move to Magento 2 and hear some lessons our developers learned when making the jump from Magento 1 to Magento 2.

When embarking on an eCommerce project, the final cost of a new or updated site can be daunting. Even with Magento Commerce’s low cost of ownership, an eCommerce project still costs money. Ultimately, however, the value of a Magento site isn’t what it costs you, it’s what it delivers. 

There are a lot of exciting changes that come with an eCommerce project. When implementing a new Magento site or updating your software to Magento 2, it can be easy to get carried away with planning all of the advanced things your new eCommerce site will accomplish. And while it’s certainly fun to dream up new and exciting ways to sell to your customers, every eCommerce project needs to start by building a solid foundation.  

Establishing your Magento eCommerce presence is a big project. You need to determine what you need your site to do and how you will measure success, pick a partner, and, oh yeah, execute the project.

When running an eCommerce site, there are certainly a few worst case scenarios that can come to mind. But the worst of the worst? Having your site crash on Cyber Monday. That nightmare became reality for one of our clients last year.

So, you’ve finally launched your new Magento site. Congratulations! While all of your efforts have certainly paid off, the work isn’t over. One crucial aspect to the success of your site will be ongoing support, enhancements, marketing plans/strategies, and maintenance. 

Magento 2 continues to move forward as an updated version of Magento 2.2 was recently released. After weeks of testing and developer input, nearly all major issues have been addressed and the code is now stable.

On May 31, Magento module and extension provider Amasty announced free lifetime updates for all of their extensions. Customers and users of their over 190 extensions now have free access to updates on new or existing extensions for both Magento 1 and Magento 2.