Gian Genovesi

Gian is our eCommerce Account Manager. He has a fiery passion for serving and aiding clients in fully leveraging the value, features, and functions of their eCommerce systems. With a myriad of experience in leveraging eCommerce systems and their wide array of supporting systems & strategies, Gian constantly strives to put his clients in an optimal position for success in the online channel. Gian is constantly tortured by the Browns’ tumultuous operations and is taking bids for his fandom starting August 2016.

Recent Posts

What to Expect When You're Expecting an eCommerce Site: Part 3

Posted by Gian Genovesi

July 27, 2016 | 10:17 AM

So, you’ve determined what you need from your eCommerce site and how you will measure success, and you’ve selected a partner and a platform. All that’s left now is to, well, do the project.

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Topics: eCommerce, Implementation

3 Common B2B Site Mistakes

Posted by Gian Genovesi

July 20, 2016 | 10:30 AM

Is your organization struggling to create support for your B2B eCommerce project? It’s not uncommon for businesses to have trouble seeing past the stigma of a complex, time-consuming project towards a powerful business solution.

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Topics: B2B, eCommerce

What to Expect When You're Expecting an eCommerce Site: Part 2

Posted by Gian Genovesi

July 13, 2016 | 10:30 AM

Once you have determined the “why” behind your eCommerce project, it’s time to make two of the biggest decisions of the entire process: picking a partner and a platform.

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Topics: eCommerce

Tips for Managing eCommerce Catalog Content

Posted by Gian Genovesi

July 11, 2016 | 10:45 AM

When implementing a B2B eCommerce site, collecting and organizing all of your catalog data first will prevent many avoidable holdups throughout the project.

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Topics: B2B, eCommerce

SaaS vs. Licensed: Evaluating Your eCommerce Platform Choices

Posted by Gian Genovesi

June 27, 2016 | 11:48 AM

One of the most crucial decisions made during an eCommerce project comes at the very beginning when making a platform selection. There are countless vendors and technologies available when making this decision, but it ultimately comes down to what kind of platform will work best for your company.

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Topics: eCommerce

How to Implement B2B eCommerce Without Alienating Your Sales Team

Posted by Gian Genovesi

June 20, 2016 | 10:48 AM

So, you have built up the necessary support and the leadership team is on board with launching an eCommerce site for your B2B organization. Congratulations! But what about the sales team?

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Topics: B2B, eCommerce

The Best ERP and eCommerce Integration Strategy

Posted by Gian Genovesi

June 15, 2016 | 10:30 AM

Everyone approaches an eCommerce integration project for different reasons, but regardless of the purpose, the integration strategy is a crucial aspect of the process. When discussing an integration strategy, the technical aspects fall away and the focus is on the business strategy. Who will own what data and which data processes? Answering these questions helps to prevent inefficiencies throughout the project due to miscommunication and logic duplication.

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Topics: eCommerce, Integration, ERP

How to Create Support for a B2B eCommerce Project

Posted by Gian Genovesi

June 13, 2016 | 11:37 AM

There are a number of tough decisions that need to be made throughout a B2B eCommerce implementation: Which platform will you use? How will you pick your partner? How will you integrate your eCommerce site and back office? What marketing strategies will you leverage? Before you can move forward with any of these decisions, however, you need to ask yourself how you will build support for the project within your organization.

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Topics: eCommerce, B2B

What to Expect When You're Expecting an eCommerce Site: Part 1

Posted by Gian Genovesi

May 25, 2016 | 11:09 AM

It’s an age-old story, really; one day, you just realize that your life is missing something. Your business, which once seemed so complete, is now ready to expand and welcome something new. Or maybe your days of running around and placing manual orders are growing tired and you’re ready to move on to the next chapter.

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Topics: eCommerce

Magento Imagine 2016

Posted by Gian Genovesi

May 4, 2016 | 10:49 AM

The Imagine conference is one of the most awaited events of the year in the Magento community. Attendees spend all year preparing, and the event always lives up to the hype.  

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Topics: Magento, Magento 2

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