Gian Genovesi

Gian is our eCommerce Account Manager. He has a fiery passion for serving and aiding clients in fully leveraging the value, features, and functions of their eCommerce systems. With a myriad of experience in leveraging eCommerce systems and their wide array of supporting systems & strategies, Gian constantly strives to put his clients in an optimal position for success in the online channel. Gian is constantly tortured by the Browns’ tumultuous operations and is taking bids for his fandom starting August 2016.

Recent Posts

The Best ERP and eCommerce Integration Strategy

Posted by Gian Genovesi

June 15, 2016 | 10:30 AM

Everyone approaches an eCommerce integration project for different reasons, but regardless of the purpose, the integration strategy is a crucial aspect of the process. When discussing an integration strategy, the technical aspects fall away and the focus is on the business strategy. Who will own what data and which data processes? Answering these questions helps to prevent inefficiencies throughout the project due to miscommunication and logic duplication.

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Topics: eCommerce, Integration, ERP

How to Create Support for a B2B eCommerce Project

Posted by Gian Genovesi

June 13, 2016 | 11:37 AM

There are a number of tough decisions that need to be made throughout a B2B eCommerce implementation: Which platform will you use? How will you pick your partner? How will you integrate your eCommerce site and back office? What marketing strategies will you leverage? Before you can move forward with any of these decisions, however, you need to ask yourself how you will build support for the project within your organization.

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Topics: eCommerce, B2B

What to Expect When You're Expecting an eCommerce Site: Part 1

Posted by Gian Genovesi

May 25, 2016 | 11:09 AM

It’s an age-old story, really; one day, you just realize that your life is missing something. Your business, which once seemed so complete, is now ready to expand and welcome something new. Or maybe your days of running around and placing manual orders are growing tired and you’re ready to move on to the next chapter.

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Topics: eCommerce

Magento Imagine 2016

Posted by Gian Genovesi

May 4, 2016 | 10:49 AM

The Imagine conference is one of the most awaited events of the year in the Magento community. Attendees spend all year preparing, and the event always lives up to the hype.  

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Topics: Magento, Magento 2

Ceramics Expo: 4 Technology Trends for Manufacturing and Distribution Companies

Posted by Gian Genovesi

March 18, 2016 | 11:27 AM


Did you know that 70% of business-to-business revenues come from customers using digital channels? What is your company doing to accomodate that audience?

Our team will be at the upcoming Ceramics Expo to discuss how technology can provide a competitve advantage through changes to your online site, data management, and integration between your online site and back office systems. Be sure to visit our team at booth 922 and check out this blog for more information, and read on to learn how technology trends can impact your manufacturing and distribution operation. 

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Topics: Integration, B2B, JDE EnterpriseOne

Ceramics Expo: 3 Ways eCommerce Can Grow Your Ceramics Business

Posted by Gian Genovesi

February 12, 2016 | 10:51 AM

Did you know that 70% of business-to-business revenues come from customers using digital channels? What is your company doing to accomodate that audience?

Our team will be at the upcoming Ceramics Expo to discuss how technology can provide a competitve advantage through changes to your online site, data management, and integration between your online site and back office systems. Be sure to visit our team at booth 922 for more information, and read on to learn how technology can meet your manufacturing and distribution challenges. 

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Topics: eCommerce, B2B

New Magento Enterprise Edition 2.0 Capabilities

Posted by Gian Genovesi

February 8, 2016 | 11:10 AM

Magento recently released a webinar that goes into detail about Magento Enterprise Edition 2.0. Paul Boisvert, VP of Digital Commerce Product Management at Magento, introduced a host of new capabilities that can be used to drastically improve your Magento site.

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Topics: Magento, Magento Enterprise, Magento 2

Making the Move from Magento Community to Enterprise 2.0

Posted by Gian Genovesi

January 18, 2016 | 10:40 AM

With the recent release of Magento 2.0, now is a great time to consider moving your Magento site from Community to Enterprise. Previous considerations, such as increased security and support, still apply, but some of the new features found in Magento Enterprise 2.0 add to the list of reasons to upgrade your site from Community to Enterprise.

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Topics: Magento, Magento Enterprise, Magento 2

MuleSoft: An Overview

Posted by Gian Genovesi

December 7, 2015 | 12:59 PM

In any eCommerce environment, there are a lot of different components that need to communicate with each other. Between the POS system, back end ERP, eCommerce platform, and applications, there are a lot of different messages being sent back and forth in various formats. The easiest way to simplify this process, ensuring that all communications go as planned, is to utilize a middleware tool.

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Topics: eCommerce

Black Friday and Cyber Monday eCommerce Trends 2015

Posted by Gian Genovesi

December 2, 2015 | 1:57 PM

Holiday shopping seems to start earlier and earlier every year, and not just for brick and mortar stores. Online deals formerly reserved for Cyber Monday were available starting on Thanksgiving Day for some retailers, with some brands extending discounts into a weeklong Cyber Monday event. All of these sales events lead to the biggest online sales day ever at over $3 billion.

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Topics: eCommerce

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