Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
Instagram is an increasingly popular social network, and it’s one that can be incredibly beneficial for companies, despite its lack of business-specific features. Retailers on Instagram have access to the platform’s 300 million users, with 60% of those between the ages of 18 and 34. This article from Practical eCommerce highlights ten ways to use Instagram for eCommerce Marketing, including the following four:
Check out the full article for the rest of Practical eCommerce’s tips on using Instagram for marketing.
The first rule of any kind of commerce is that the customer is always right. The best way to show you value your customer is through excellent customer service. Good customer service can increase customer loyalty and company revenue. This post by Carol Hildebrand dives into ways to take your company’s customer service from okay to outstanding, specifically through knowledge management.
Knowledge management involves capturing, developing, sharing, and making the best use of organizational knowledge. Knowledge is gathered in order to achieve such goals as innovation and improved performance of the organization.
As Hildebrand says in her post, “knowledge management is critical for good customer service, particularly as web self-service makes it easier for customers to get answers on their own terms.”
One example of knowledge management is discovering who is interacting with which content or data. This kind of information can help to build personas to target your content to the right audience.
Be sure to read the rest of Hildebrand’s tips for boosting your customer service.
Do you have questions about Google’s mobile-friendly algorithm? There are only a few short weeks until the April 21st release date to make sure that your site is prepared. Andy Betts posted a great article on Search Engine Watch that breaks down what this release will mean for site owners, including 7 Ways to Stay Mobile Friendly. Check out the full post for more information.
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