Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
How to Turn Holiday Shoppers into Long-Term Customers
Hopefully the holiday shopping season treated your eCommerce site well, with new customers being introduced to all that your store has to offer. Those holiday shoppers provide a great opportunity to create a long-standing relationship with new customers. This article from Mike Henstridge on Brightpearl’s blog has some useful ideas for converting those one-time, holiday buyers into brand loyalists to stretch that December traffic well into the New Year.
Email marketing is perhaps the most powerful way to keep in touch with those holiday shoppers. As Mike Henstridge says in his article, “Email marketing draws the customer back to your products.” Use email to remind them of what they loved enough to purchase from you, and provide related items to further pique their interest.
While emails are an efficient form of communication, they are pretty standard for retailers these days. Standing out from the crowd is easy with a handwritten note.
Thanking your customer for past purchases and inviting them to revisit your store through a mailed card or note is a memorable way to show your customers that you care.
Be sure to check out the rest of Mike’s article on Brightpearl for more great tips.
Who Runs the ERP Implementation Project: the Consultant or the Client?
Chris Shaul’s post on ERP and More! starts with a powerful point: “An ERP implementation project has an equal chance of success or failure in the beginning.”
With those odds, it may seem like an ERP implementation is quite the gamble for your organization. Many people will view their selected ERP consulting team as being the only influence on those odds, with a highly qualified team making the chances for success even better. And, to an extent, those people are right. But what’s important for both consultants and clients to remember is that both parties have an influence on the success of a project.
“My experience has shown me that projects that go well are the projects where the client ‘owns’ the success of the outcome, along with the consultants. If the client is not ‘bought into’ their own success, then how can the consultants drive the project to success?” Chris says.
If this is news to you, whether you’re a consultant or a client, then be sure to read the rest of Chris’s article here.