Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
Mobile Tips for Holiday Marketing Success
You may still be working your way through Halloween candy, but if you aren’t also working on your holiday marketing strategy, it’s time to get moving. Mobile continues to be a big factor in holiday shopping, and your organization needs to target those mobile users or miss out on a considerable audience. The team at IBM has compiled 20 tips to help you achieve marketing success this holiday season, and a few of our favorites are listed below.
Think outside the app with mobile email.
Interacting with your customers via your app or mobile site is great, but it’s far more likely that a customer will be experiencing your brand on their mobile device through an email. Make sure that all of your email campaigns are either optimized for mobile or responsive. Additionally, be sure that any link a customer may click on in a mobile email will lead to a mobile-optimized web page.
Make the Black Friday shopping experience easier.
More and more it seems that shoppers are abandoning the Black Friday mobs in favor of online shopping from the comfort of their home. Make it easy on your customers by letting them take advantage of Black Friday offers through mobile app or website purchases.
Be sure to download the full IBM list of 20 Mobile Tips for Holiday Marketing Success.
Secrets for a Painless Audit: An Avalara Webinar
Everything you wanted to know from an auditor, but were too afraid to ask.
Wouldn’t it be nice to get advice from a sales and use tax auditor before you have to meet one? Steven Cabrera was an assertive California State Auditor who has witnessed everything from missing exemption certificates to using a set of stacked boxes for a desk in a backroom. He encountered many mistakes in a wide range of industries. After he became a sales tax consultant, he also has prepared many companies when given an audit notice and provided representation during the audit and appeals.
Attend this presentation and learn what to do if (when) you receive that notice. Steven will also:
- Answer questions live from webinar viewers
- Explain real life audit stories and best practices
- Offer tips to ensure that if you do get audited, it will be as painless as possible.
Register today for the Former Sales and Use Tax Auditor Shares Secrets for a Painless Audit webinar. Busy on November 8? Sign up anyway and we’ll send you the recording.
Date: Tuesday, November 8
Time: 1:00 p.m. Central