Briteskies' Core Values and Focus

Posted by Hannah Gierosky

March 9, 2018 | 10:30 AM

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core values focus.pngIt’s no secret that Briteskies has undergone some big changes in the last 18 months or so. We spent 2017 honing Briteskies’ new direction through our refactoring goals and getting used to our new office space. Our goals included:

  • Improving partner relationships and employee engagement
  • Building our Magento 2 and JD Edwards integration offerings
  • Developing net new value-add services for our customers

As the company evolved, we realized that our old values and core focus were no longer applicable. In order to better define and document the direction of this new chapter, our leadership team studied the Entrepreneurial Operating System as laid out in Gino Wickman’s book Traction.   

This operating system defines six key areas of a business that need to be optimized for success:

  • Vision
  • People
  • Data
  • Issues
  • Process
  • Traction 

That first point, Vision, is what inspired our team to take a look at our hopes for the new version of Briteskies and work on defining that future.

Defining Our Vision

According to Traction, there are eight questions that need to be answered in order to define your company’s vision. We were focused on two of those questions:

  • What are your core values?
  • What is your core focus?

Core values are a set of principles that guide your business and influence your company culture. They should be the framework around business decisions. Your core focus is your company’s primary mission and number one thing you want to accomplish. We thought answering those two questions would be a great place to start in defining the future of Briteskies. 

Our New Core Values and Focus

Core Values

Customer Compassion: We empathize with our customers and use our expertise and enthusiasm to deliver the solution that’s right for them.  

All in Brteskes: There’s no “I” in our team. We work to better the team as a whole and we’re completely committed to Briteskies’ culture and success.  

Good Vibes Only: We’re definitely all different, but each member of the Briteskies team has a fun and genuine personality that inspires trust.  

_____ Expertise: Creative, functional, technical, and everything in between, our team has the knowledge and talent to approach our customers’ challenges in new and better ways.  

Endless Curiosity: Whether it’s advancing our professional superpowers or exploring a new hobby, we’re always eager to learn something new.  

Get Sh!t Done: We’re all about meeting commitments, exceeding expectations, and constantly moving forward.  

Core Focus

We created three versions of our core focus, depending on the context it is being used in.

Trust, Relationships, Commerce 

Trust is the foundation of all of our relationships, and customer relationships help us craft thoughtful commerce solutions.  

At Briteskies, we recognize that trust is earned and not given, and we work hard to earn the trust of the people we work with. That trust allows us to build long term relationships with coworkers and clients. Those client relationships help us craft thoughtful commerce solutions. At our core, we love solving commerce problems for our clients. 

While these updated values and focus may introduce some new ideas, they still adhere to the overall goal of Briteskies to put our customers first. We recognize that people (not processes, technology or metrics) achieve business results and our persistent focus on the customer ultimately results in the creation of long-lasting relationships. For us, it is not enough to measure success in terms of project completion; true success is a measurement of the impact the project has had on our customer’s organization over time.

Over the years and through all of the different iterations of the company, one thing has remained constant: Briteskies’ dedication to both customers and team members. The company has grown, but the commitment to helping team members to stretch, learn and grow has remained, and helps keep us trusted by our customers.

Join the briteskies team

Topics: Culture

About Hannah Gierosky

Hannah is a Marketing Specialist at Briteskies and is a proud graduate of Ohio University. When she isn't writing and learning about the eCommerce industry, Hannah spends her time binge-watching television shows and playing with her Australian Cattle Dog, Cricket.

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