As the technology world continues to increase in complexity, some companies have opted to offer a simplified product that appeals to key markets. Playaway, based in Solon, Ohio, is one such company. A division of Findaway World, Playaway has created the first preloaded, digital audiobook that comes with its own earphones and batteries. These pocket-sized, easy to use devices are being purchased and utilized by libraries, schools, hospitals and the military throughout North America. Since the company’s inception in 2005, Playaway has experienced considerable growth, especially within the library sector and the military. By the end of 2008, over one million Playaway devices had been sold. To support the expanding business, the Playaway team decided to redesign their website so that ordering Playaway devices would be as easy as playing them.