The True Value of a Magento Site

Posted by Gian Genovesi

December 27, 2017 | 10:30 AM

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true value magento.pngWhen embarking on an eCommerce project, the final cost of a new or updated site can be daunting. Even with Magento Commerce’s low cost of ownership, an eCommerce project still costs money. Ultimately, however, the value of a Magento site isn’t what it costs you, it’s what it delivers. 

Over the years we’ve seen so many clients achieve success with their new or updated Magento environments. Keep reading to see how some of our clients have added value to their business with a Magento site.   

Client 1: A B2C Retailer

Their Magento Project

This client was a B2C retailer with an existing eCommerce site who wanted to upgrade and update their eCommerce site while maintaining their integration with their ERP system. Their main concerns for the project were upgrading their eCommerce system so that their team could manage their site content without external support, and leveraging a platform with marketing capabilities. 

They decided to initially move their site to Magento Enterprise then upgraded to Magento Commerce 2 when it became available.

Utilizing Magento allowed our client’s site to be updated to a more current and user-friendly experience. Magento’s built-in capabilities allowed the site to be responsive at launch, whereas the client’s legacy site was not mobile compatible. The addition of item attribution provided the opportunity for faceted navigation on the site, which allows shoppers to more quickly find what they are looking for. The new site was also primed for SEO and interactive marketing activities to drive new and increased site traffic.

This new Magento site allowed them to integrate with Listrak to implement more targeted marketing campaigns. They are able to utilize smart product recommendations on their homepage, implement retargeting methods, and further their email marketing campaigns.

On top of this functionality, our client also did a lot of work editing their site content. From updating meta tags and product descriptions, to making content more SEO friendly, to improving product images, they elevated their content to improve the customer experience.

Their Results

By implementing Magento, our client’s team now has more control of their site via the Admin including content, eSpots, item names and descriptions, product attributes and facets, and more. They have found that it is easier for their customers to find products on the site and, because the site is now mobile friendly, customers have more options as to when they access the content.

That’s all well and good, but perhaps the best way to illustrate the value of this project is in the numbers. Year of year since this Magento implementation, our client has seen:

  • Revenue increase 72%
  • Transactions increase nearly 75%
  • Conversions increase nearly 8%
  • Unique purchasers increase 67%
  • Quantity of product sold increase 65%

Client 2: A B2B Retailer

Their Magento Project

Another notable example of a successful Magento project is an implementation and integration we did for an industry-specific retailer of accessories to their main product, as opposed to the main product itself. When this client’s customers began demanding a more modern eCommerce experience, they turned to our team to implement Magento.

Our client’s customers were having trouble finding the products they needed due to the existing site’s practically nonexistent search and segmentation tools. While finding the right product is always important, it is especially so for this client’s customers. Because they sell accessories to a main product, it’s important for customers to find accessories that are compatible with their main product. A common issue with their legacy site was that customers had a difficult time understanding which of the accessories matched with which products. This led to customers purchasing incompatible items that needed to be returned.

In addition to those issues, the client hoped to have a seamless integration with their backend systems.

Although the client’s product catalog only has a few hundred items, they have thousands of customers, some of which have contract pricing that applies to only their organization. So, while some customers pay the list price for an item, others have custom prices. When a customer logs into the site, they need to be able to see accurate product prices. 

Our team was able to leverage Magento and build an admin module to allow the client to set up contract pricing and customer group pricing, allowing that data to be managed in the admin by organization, not product. Now, the client team can view a customer’s list of SKUs and prices and they can change, create, or delete pricing from that screen, giving them better control over the customer experience.

Another goal was to reduce returns made because the customer mistakenly ordered an incompatible product. Our client wanted their customers to be able to identify which main product they owned so that the compatible catalog offerings would be highlighted. An additional module leveraging Magento was created to allow an admin to manage company user settings and create a guided shopping experience for users.

Their Results

This Magento project successfully simplified the customer shopping experience, helping to meet the goals that our client originally wanted to achieve. Additionally, in the first few months after launching their Magento implementation, our client saw:

  • Monthly revenue increase 114%
  • Average Order Value increase 83%
  • Orders per month increase 16%

Currently, they are experiencing year over year revenue growth of 40% and a 24% increase in quantity of products sold.

Who wouldn’t want results like these? Whether for B2C or B2B projects, Magento is proven to add value to our clients’ organizations.

Do you want to be the next success story? Contact our team to get started implementing Magento 2.

Need help with an eCommerce project? Click here to Contact Us.

Topics: Magento, Magento 2, Magento Integration

About Gian Genovesi

Gian is our eCommerce Account Manager. He has a fiery passion for serving and aiding clients in fully leveraging the value, features, and functions of their eCommerce systems. With a myriad of experience in leveraging eCommerce systems and their wide array of supporting systems & strategies, Gian constantly strives to put his clients in an optimal position for success in the online channel. Gian is constantly tortured by the Browns’ tumultuous operations and is taking bids for his fandom starting August 2016.

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