B2B eCommerce and JD Edwards: Bolt-On System vs. Magento

Posted by Bill Onion

December 13, 2017 | 10:30 AM

When it comes to leveraging eCommerce alongside your JD Edwards environment, there are generally two options: utilize an ERP extension or integrate with a full-fledged eCommerce platform.

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Topics: JD Edwards, eCommerce, Integration, Magento, B2B

Digital Marketing Opportunities for Advanced B2B Manufacturing Marketers

Posted by Heather Kramer

October 6, 2017 | 9:00 AM

Out with the old and in with the new! Looking ahead to 2018, it's a natural time for all marketers to review the marketing tactics they've used this year and make plans for the New Year (and hopefully beyond!). For marketers involved in manufacturing, there are some particularly pressing issues which, if they can be addressed, will help 'feed the funnel' and develop new sales, leads, and marketing efficiency. 

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Topics: Guest Blog, B2B, Content Marketing

Magento Digital Commerce Cloud for B2B

Posted by Hannah Gierosky

September 20, 2017 | 10:30 AM

We know that Magento is a great choice for B2B organizations, and one of the things that makes it so great is Magento’s continuing dedication to improving the platform for B2B users. One of those improvements was announced at Imagine back in April: Magento Digital Commerce Cloud for B2B.

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Topics: Magento, B2B

Magento Commerce Named a B2B "Leader"

Posted by Hannah Gierosky

September 11, 2017 | 10:30 AM

As we previously mentioned, Magento Commerce has been highlighted as a leader in a recent Forrester Wave report. We're so excited to report the news, as we've long believed that Magento is a great option for B2B eCommerce projects. Here's what Magento has to say about the honor:

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Topics: Magento, B2B

Design Tips for a B2B Site

Posted by Michelle Kowalski

August 14, 2017 | 10:30 AM

Creating a well-designed eCommerce site can be a challenge, especially when it comes to B2B eCommerce sites. Combining both form and function into a usable and aesthetically pleasing site can be a tough balancing act. 

To ease the pain designing an eCommerce site can cause, we have put together a list of tips to use on your next B2B site redesign. 

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Topics: eCommerce, Design, B2B

Five Simple Tips for Converting B2B online leads into Sales

Posted by Colleen Kowalski

August 9, 2017 | 10:30 AM

In order for your B2B eCommerce site to be successful, and convert those online leads into sales you have to provide the customers with an online site experience that gives them what they want. Most customers are forthcoming with their eCommerce needs, but some can make for a more challenging site design process. Based on experience and research, we have shared some of the most important factors for creating a successful B2B eCommerce site that meets your customers' needs. 

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Topics: eCommerce, B2B

Magento B2B Capabilities Launched at Imagine

Posted by Colleen Kowalski

July 19, 2017 | 10:30 AM

Traditionally the majority of eCommerce solutions upgrades are centered on B2C businesses. This has left B2B businesses stuck using outdated and less innovative platforms to conduct their eCommerce. However, this has changed in the past few years. Although B2C eCommerce is still being updated at a more rapid pace, the progress on B2B platforms is notably improving. 

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Topics: Magento, B2B

B2B eCommerce Trends 2017

Posted by Hannah Gierosky

July 5, 2017 | 10:30 AM

As we hit the half-way point of 2017, we thought it would be interesting to take a look at what some organizations predicted would be the big B2B eCommerce trends of 2017 and whether or not those predictions held true. While most of the predictions we saw rang true in some sense, there were a few we came across from nearly every source we searched. Those predictions had to do with mobile, customer experience, and sales staff.

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Topics: eCommerce, B2B

B2B Buyer Content Preference Report Review

Posted by Colleen Kowalski

June 14, 2017 | 10:30 AM

There is not a "one-size fits all" template when it comes to content marketing. If there were, I would not have a job. Customers prefer to engage with businesses in a variety of ways, some more complex than others.  

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Topics: B2B, Content Marketing

5 Ways to Improve Your B2B Content

Posted by Colleen Kowalski

June 5, 2017 | 10:30 AM

Content marketing is crucial to attracting potential clients to your brand's website, social media, and blog. Content marketing for B2B businesses serves as a way for both you and your potential clients to learn more about each other. 

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Topics: B2B, Content Marketing

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