4 B2B eCommerce Challenges

Posted by Bill Onion

May 15, 2017 | 10:30 AM

Nearly three years ago, we published a series of articles about the four major challenges facing B2B eCommerce. Many aspects of B2B eCommerce and technology have changed since those articles were originally published, but the challenges they address have not.

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Topics: eCommerce, B2B

B2B eCommerce Inventory Availability

Posted by Matt Trimmer

December 14, 2016 | 10:30 AM

One common feature of an eCommerce site is product availability. For B2C sites that generally means telling the customer if an item is in or out of stock. With B2B, inventory statuses can get a little more specific, like telling a customer that there are exactly 27 of their desired item in stock. Rarely are inventory notification requirements more detailed than that, but a recent client of ours had a much more involved request for their B2B eCommerce site.

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Topics: eCommerce, Integration, B2B

B2B Inbound Marketing Tactics

Posted by Julia Pilla

November 28, 2016 | 10:30 AM

While it may have once been considered a nice bonus, simply having a B2B inbound marketing program won’t put you ahead of the competition anymore; these days you need it to keep your company in the race. Now that more B2B companies have moved to inbound marketing techniques instead of traditional advertising, your company needs to stay on the right track to optimize your B2B inbound strategy so you can stay in front of potential clients and close more deals.

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Topics: B2B, Content Marketing

Top Tips for a B2B Social Media Marketing Strategy

Posted by Julia Pilla

October 24, 2016 | 10:30 AM

 

More B2B companies are jumping on the social media bandwagon; gone are the days of B2B marketing being strictly based on cold calling and sales pitches. Social media marketing is essential for a B2B company to stay in the race in such a competitive market. To hit the ground running and improve your social media marketing strategy, check out these tips from some industry experts.

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Topics: B2B, Content Marketing

B2B eCommerce Integration Points

Posted by Bill Onion

October 10, 2016 | 10:30 AM

We had a recent client who came to us with an existing (albeit subpar) implementation of Magento Enterprise Edition interfaced with JD Edwards EnterpriseOne. This client is a manufacturing and distribution company that sells their products in the B2B space to other distributors and retailers. With their B2B implementation of Magento, they needed a tighter integration between the eCommerce software and their JD Edwards platform.

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Topics: eCommerce, Integration, B2B

Custom Magento B2B Organizational Module

Posted by Navarr Barnier

September 21, 2016 | 10:30 AM

A recent client wanted to implement Magento for their B2B eCommerce site, and while Magento is a powerful eCommerce software, it is not inherently optimized for B2B. In order to maximize Magento for this company, our team turned to our custom B2B organizational module. 

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Topics: Magento, B2B

B2B eCommerce Design Best Practices

Posted by Hannah Gierosky

August 24, 2016 | 10:30 AM

As eCommerce becomes a driving force in the B2B realm, it can be confusing to determine what works best for your company’s B2B eCommerce site. While applying B2C best practices is a good place to start, B2B E-Commerce World takes a look at some of the effective B2B eCommerce practices of real-life companies in this executive report.

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Topics: eCommerce, Design, B2B

Grow Your Online B2B Business by Paying Attention to Your Users

Posted by Michelle Kowalski

August 10, 2016 | 10:30 AM

Are you looking to grow your B2B business online? Do you think you might be missing out on B2B business? Throughout our numerous projects, we have noticed that there are some common reasons that shoppers are visiting your site. The best way to grow your B2B business is to pay attention to those reasons and cater to your users’ needs.

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Topics: eCommerce, Design, B2B

Best of the Blogosphere: August 2016

Posted by Hannah Gierosky

August 5, 2016 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook. 

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Topics: eCommerce, Integration, B2B, ERP, Mobile

Fear Not, We All Have B2B Marketing Issues

Posted by Lindsey Mink

July 25, 2016 | 10:31 AM

Like any other marketing campaign, B2B marktop-b2b-content-marketing-challenges-IMAGE.jpgeting has its own set of challenges. As a company, you should be aware of possible obstacles you may encounter. Identifying these obstacles before they become too large of a problem will allow for a solution to be created quickly. While every company experiences their own unique set of challenges, there are some mutual problems we all seem to face when it comes to B2B marketing.

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Topics: B2B, Marketing Challenges

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