Fear Not, We All Have B2B Marketing Issues

Posted by Lindsey Mink

July 25, 2016 | 10:31 AM

Like any other marketing campaign, B2B marktop-b2b-content-marketing-challenges-IMAGE.jpgeting has its own set of challenges. As a company, you should be aware of possible obstacles you may encounter. Identifying these obstacles before they become too large of a problem will allow for a solution to be created quickly. While every company experiences their own unique set of challenges, there are some mutual problems we all seem to face when it comes to B2B marketing.

Read More

Topics: B2B, Marketing Challenges

3 Common B2B Site Mistakes

Posted by Gian Genovesi

July 20, 2016 | 10:30 AM

Is your organization struggling to create support for your B2B eCommerce project? It’s not uncommon for businesses to have trouble seeing past the stigma of a complex, time-consuming project towards a powerful business solution.

Read More

Topics: eCommerce, B2B

Tips for Managing eCommerce Catalog Content

Posted by Gian Genovesi

July 11, 2016 | 10:45 AM

When implementing a B2B eCommerce site, collecting and organizing all of your catalog data first will prevent many avoidable holdups throughout the project.

Read More

Topics: eCommerce, B2B

Why Going Mobile is the Next Best Thing for Your Company

Posted by Lindsey Mink

June 29, 2016 | 10:34 AM

Deciding to go mobile is a difficult decision for any business. Your company must weigh the pros and cons, as well as figure out a blue print to make that transition if you decide mobile is right for you. Below, we discuss the reasons for your B2B eCommerce website to go mobile and provide tips on how to make it happen.

Read More

Topics: eCommerce, B2B, Mobile

How to Implement B2B eCommerce Without Alienating Your Sales Team

Posted by Gian Genovesi

June 20, 2016 | 10:48 AM

So, you have built up the necessary support and the leadership team is on board with launching an eCommerce site for your B2B organization. Congratulations! But what about the sales team?

Read More

Topics: eCommerce, B2B

How to Create Support for a B2B eCommerce Project

Posted by Gian Genovesi

June 13, 2016 | 11:37 AM

There are a number of tough decisions that need to be made throughout a B2B eCommerce implementation: Which platform will you use? How will you pick your partner? How will you integrate your eCommerce site and back office? What marketing strategies will you leverage? Before you can move forward with any of these decisions, however, you need to ask yourself how you will build support for the project within your organization.

Read More

Topics: eCommerce, B2B

Ceramics Expo: 3 Tips for Integrating Your eCommerce and ERP

Posted by Bill Onion

April 15, 2016 | 10:30 AM

Did you know that 70% of business-to-business revenues come from customers using digital channels? What is your company doing to accomodate that audience?

Our team will be at the upcoming Ceramics Expo to discuss how technology can provide a competitve advantage through changes to your online site, data management, and integration between your online site and back office systems. Be sure to visit our team at booth 922 for more information, and read on to learn how technology can meet your manufacturing and distribution challenges. 

Read More

Topics: eCommerce, Integration, B2B, ERP

A Few Conversion Tactics for Driving Traffic Through Your Site

Posted by Kayla Reaves

April 6, 2016 | 10:14 AM


You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these methods are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.

Read More

Topics: eCommerce, B2B

Operations Summit: Is B2B eCommerce Right for You?

Posted by Bill Onion

March 28, 2016 | 11:04 AM

Did you know that 70% of business-to-business revenues come from customers using digital channels? What is your company doing to accomodate that audience?

Our team will be at the upcoming Operations Summit to discuss how technology can provide a competitve advantage through changes to your online site, data management, and integration between your online site and back office systems. Read on to learn if B2B eCommerce is something your organization should be utilizing. 

Read More

Topics: eCommerce, B2B

EDI or B2B eCommerce: That is the Question

Posted by Bill Onion

March 21, 2016 | 10:43 AM

B2B companies in this day and age are repeatedly encouraged to invest in electronic commerce to drive down the cost of customer interaction. Traditionally, B2B organizations first look to EDI as an approach for this. However, more recently, B2B eCommerce has become another options for companies. Considering the fact that both systems process orders digitally, what exactly is the difference between them? Also, which is the better option for companies that are looking to add one or the other?

Read More

Topics: eCommerce, B2B, EDI

About

Search

Subscribe to Email Updates

magento-platform-checklist
New Call-to-Action

Contact Us

B2B-2.0

Recent Posts