Best of the Blogosphere: August 2016

Posted by Hannah Gierosky

August 5, 2016 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook. 

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Topics: eCommerce, Integration, B2B, ERP, Mobile

Fear Not, We All Have B2B Marketing Issues

Posted by Lindsey Mink

July 25, 2016 | 10:31 AM

Like any other marketing campaign, B2B marktop-b2b-content-marketing-challenges-IMAGE.jpgeting has its own set of challenges. As a company, you should be aware of possible obstacles you may encounter. Identifying these obstacles before they become too large of a problem will allow for a solution to be created quickly. While every company experiences their own unique set of challenges, there are some mutual problems we all seem to face when it comes to B2B marketing.

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Topics: B2B, Marketing Challenges

3 Common B2B Site Mistakes

Posted by Gian Genovesi

July 20, 2016 | 10:30 AM

Is your organization struggling to create support for your B2B eCommerce project? It’s not uncommon for businesses to have trouble seeing past the stigma of a complex, time-consuming project towards a powerful business solution.

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Topics: eCommerce, B2B

Tips for Managing eCommerce Catalog Content

Posted by Gian Genovesi

July 11, 2016 | 10:45 AM

When implementing a B2B eCommerce site, collecting and organizing all of your catalog data first will prevent many avoidable holdups throughout the project.

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Topics: eCommerce, B2B

Why Going Mobile is the Next Best Thing for Your Company

Posted by Lindsey Mink

June 29, 2016 | 10:34 AM

Deciding to go mobile is a difficult decision for any business. Your company must weigh the pros and cons, as well as figure out a blue print to make that transition if you decide mobile is right for you. Below, we discuss the reasons for your B2B eCommerce website to go mobile and provide tips on how to make it happen.

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Topics: eCommerce, B2B, Mobile

How to Implement B2B eCommerce Without Alienating Your Sales Team

Posted by Gian Genovesi

June 20, 2016 | 10:48 AM

So, you have built up the necessary support and the leadership team is on board with launching an eCommerce site for your B2B organization. Congratulations! But what about the sales team?

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Topics: eCommerce, B2B

How to Create Support for a B2B eCommerce Project

Posted by Gian Genovesi

June 13, 2016 | 11:37 AM

There are a number of tough decisions that need to be made throughout a B2B eCommerce implementation: Which platform will you use? How will you pick your partner? How will you integrate your eCommerce site and back office? What marketing strategies will you leverage? Before you can move forward with any of these decisions, however, you need to ask yourself how you will build support for the project within your organization.

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Topics: eCommerce, B2B

Ceramics Expo: 3 Tips for Integrating Your eCommerce and ERP

Posted by Bill Onion

April 15, 2016 | 10:30 AM

Did you know that 70% of business-to-business revenues come from customers using digital channels? What is your company doing to accomodate that audience?

Our team will be at the upcoming Ceramics Expo to discuss how technology can provide a competitve advantage through changes to your online site, data management, and integration between your online site and back office systems. Be sure to visit our team at booth 922 for more information, and read on to learn how technology can meet your manufacturing and distribution challenges. 

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Topics: eCommerce, Integration, B2B, ERP

A Few Conversion Tactics for Driving Traffic Through Your Site

Posted by Kayla Reaves

April 6, 2016 | 10:14 AM


You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these methods are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.

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Topics: eCommerce, B2B

Operations Summit: Is B2B eCommerce Right for You?

Posted by Bill Onion

March 28, 2016 | 11:04 AM

Did you know that 70% of business-to-business revenues come from customers using digital channels? What is your company doing to accomodate that audience?

Our team will be at the upcoming Operations Summit to discuss how technology can provide a competitve advantage through changes to your online site, data management, and integration between your online site and back office systems. Read on to learn if B2B eCommerce is something your organization should be utilizing. 

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Topics: eCommerce, B2B

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