Introducing JD Edwards Business Services for eCommerce Success

Posted by Bill Onion

November 24, 2014 | 12:28 PM

JD Edwards is an incredibly powerful software system that is designed specifically to help companies run their business. Despite all it has to offer, however, there are many features in JDE that are often overlooked. One of those is Business Services, a set of functions that allows for the surfacing of and interaction with data between JDE and external systems. We have found Business Services to be a huge asset when integrating JD Edwards to an eCommerce site.

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Topics: JD Edwards, Integration, B2B, JDE Training, Magento Integration

Four Common B2B eCommerce Challenges and How to Overcome Them

Posted by Bill Onion

August 5, 2014 | 4:19 PM

Five years ago, Forbes Insight released it's "Rise of the Digital C-Suite Report" which looked at how executives gathered information. Fifty-three percent (53%) of C-level executives shared they preferred to locate information themselves and 74% said they felt the Internet was a valuable source for information. At a recent IBM webinar, the presenter shared that 70% of B2B leads now originate on the web.  A B2B organization's website becomes a critical tool of the sales team; so how do you make the leap to an eCommerce site?

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Topics: eCommerce, B2B

ECommerce Forum Review: Magento and B2B 2.0

Posted by Hannah Gierosky

June 23, 2014 | 4:53 PM

One of the many benefits of being a Magento Silver Solution Partner is the ability to draw on Magento’s vast resources to host local eCommerce events. These events are geared toward providing local merchants with an opportunity to learn more about how to stand up a successful eCommerce site and provide a relaxed, casual environment in which to ask questions. These forums bring together experts from Magento and introduce online retailers to other third party industry partners, who work closely with Magento and can directly address any number of issues faced by online merchants. At our most recent eCommerce Forum, held at Cleveland’s own Market Garden, online retailers were able to learn from Magento, SLI Systems and Avalara, as well as the Briteskies team. Due to the extreme weather the previous evening, hosting partner PEER1 was unfortunately unable to make the event.

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Topics: Magento, Events, B2B

Mobile Study: B2B vs. B2C

Posted by Kara Oldford

May 12, 2014 | 2:08 PM

Who Has the Jump on Mobile Sites:  B2B or B2C?

For the last two years, Briteskies has studied how many companies attending the Magento Imagine conference have a customized mobile site (read those here and here). With the increasing popularity of smartphones, apps and tablets, many companies have jumped on the mobile site bandwagon, which has been reflected in the increasing numbers. A mobile site provides a user-friendly experience, making it easier to view products, learn about a company, or make a purchase. While Briteskies excels in helping B2B and B2C companies integrate eCommerce solutions, we were curious to see if one segment had a jump on the other. 

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Topics: eCommerce, Magento, B2B

Is Your JDE System Fully Integrated for B2B eCommerce?

Posted by Bill Onion

April 17, 2014 | 5:25 PM

In today’s online marketplace, customers expect to instantly find the products and services they need. As the focus on B2C eCommerce has grown so have the expectations for B2B eCommerce capabilities. B2B customers have come to expect the same speed and simplicity associated with the B2C online buying experience.  

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Topics: JD Edwards, eCommerce, Integration, B2B

The Four Pillars of Interactive Marketing

Posted by Hannah Gierosky

March 12, 2014 | 1:29 PM

Way to go, Gian!

Congratulations to our own Gian Genovesi, whose article on the Four Pillars of Interactive Marketing was published on ChainStoreAge.com on Monday. Gian, head of the Magento development team, provides some great insight as to how interactive marketing can benefit an ecommerce site when the concentration is expanded from just traffic alone. By focusing on four crucial aspects of interactive marketing, ecommerce sites can increase conversion, transactions and order values.

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Topics: Announcements, eCommerce, B2B, Interactive Marketing

Leveraging eCommerce to Eliminate Channel Conflict

Posted by Hannah Gierosky

November 25, 2013 | 11:00 AM

Our very own Bill Onion has brought his eCommerce expertise to MultiChannelMerchant.com in an article about easing the relationship between manufacturers and their distributors when it comes to eCommerce sites.

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Topics: eCommerce, B2B

B2B eCommerce Challenges: Managing Catalog Content

Posted by Bill Onion

April 20, 2012 | 1:54 PM

 

 

 

If you’re implementing a b-to-b ecommerce site, prevent an immediate blow-up by collecting and organizing all of your catalog data first.

Ecommerce sites require incredible amounts of data. Purchasing departments and consumers are now demanding short and extended descriptions of products, item dimensions and attributes, identification of related items and especially high-quality product images. In that regard, these expectations can be particularly challenging for a business-to-business company, especially one that is making its debut in the online marketplace. Oftentimes, data is scattered across disparate systems – printed and filed in cabinets, saved to a shared drive and again on several desktops, within a master excel file which has three versions and a few pieces in the ERP
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Topics: eCommerce, In the News, B2B

B2B eCommerce Challenges: Creating Support

Posted by Bill Onion

April 4, 2012 | 1:50 PM

 

 

 

Creating Support in the Organization

Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. We’ve seen great success for clients such as Playaway.com and Shoffee.com by understanding the challenges up front. The first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead – creating support in the organization.
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Topics: eCommerce, In the News, B2B

Implementing a New B2B eCommerce Site

Posted by Bill Onion

April 4, 2012 | 1:00 PM

“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web…. Now even my cat has its own page.” Bill Clinton, Announcement of Next Generation Internet Initiative, 1996

Every individual, every group and association, every company, man, woman, child and chimp has its own page, eCommerce or otherwise – but not every B2B organization does. Understandably so, as defining, designing, developing and deploying an eCommerce site of this nature can be daunting. Equally intimidating is the fact that, if done incorrectly, a poor B2B site can have an incredibly negative effect on the bottom line.

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Topics: eCommerce, Magento, IBM WebSphere Commerce, B2B

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