Best of the Blogosphere: February 2016

Posted by Hannah Gierosky

February 5, 2016 | 10:11 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: JD Edwards, Content Marketing

How to Make Repurposing Content Work for You

Posted by Hannah Gierosky

January 6, 2016 | 10:29 AM

The new year is here and marketing teams have set their 2016 content marketing resolutions, which, for many, include generating new and exciting content. That can be an intimidating task, however, especially when teams are faced with a dauntingly empty editorial calendar.

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Topics: Content Marketing

Content Marketing Resolutions 2016

Posted by Hannah Gierosky

December 30, 2015 | 11:00 AM

The countdown is on to the end of 2015, and many of you are probably establishing your list of New Year’s Resolutions for 2016. While personal goals towards wellness and happiness are important, have you considered your content marketing resolutions? Now is the time to look to the next year and establish what you want your marketing team to achieve in 2016.

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Topics: Interactive Marketing, Content Marketing

3 Tactics Shaping Content Marketing

Posted by Hannah Gierosky

October 19, 2015 | 11:07 AM

The eCommerce industry is constantly evolving, and those changes touch every aspect of the business, including marketing. Traditional advertisements, the old standby of marketing, are no longer as effective as they once were. Instead, organizations are turning to original content to help drive business.

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Topics: Content Marketing

Content Marketing World 2015

Posted by Hannah Gierosky

September 16, 2015 | 1:34 PM


The Briteskies marketing team took on Content Marketing World last week right here in Cleveland! The fifth annual biggest gathering of content marketers in the world boasted a host of impressive speakers and sessions to inspire those in the industry. This year had the best turnout yet, with over 3,500 attendees from 53 different countries.

Organized by Cleveland’s own Joe Pulizzi, the Godfather of Content Marketing, this year’s lineup featured keynotes from John Cleese and Nick Offerman, as well as inspiring talks from Kristina Halvorson, Jay Baer, Rajiv Chandrasekaran, and more.

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Topics: Content Marketing

Best of the Blogosphere: September

Posted by Hannah Gierosky

September 10, 2015 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

Read More

Topics: eCommerce, Content Marketing

Humor in Marketing

Posted by aheadWorks

August 19, 2015 | 11:57 AM

Online businesses start with the attraction of visitors to their stores and the goal of creating an abundant flow of prospects. Eventually, customers come for products, but that’s not the only reason. They also need some knowledge, involvement, recognition, and … fun.

Humor in marketing seems to be that Holy Grail that is able to breathe life into any brand and make it go viral immediately. But, is it really so simple and beneficial? Let’s reveal both sides of humor in marketing and discover whether this approach is suitable to all audiences and in all circumstances.

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Topics: Guest Blog, Content Marketing

Briteskies' Inbound Certifications

Posted by Hannah Gierosky

August 3, 2015 | 10:24 AM

We are proud to announce that three members of the Briteskies team recently received their Inbound Certification through HubSpot. Stefanie Rhine, Business Continuity Manager; Michelle Kowalski, UI/UX Designer; and Hannah Gierosky, Marketing Specialist, each became certified in Inbound Marketing. 

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Topics: Announcements, Content Marketing

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