Best of the Blogosphere: August

Posted by Hannah Gierosky

August 7, 2015 | 10:31 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: eCommerce, Design, B2B

What Your Company Can Learn From This Hillary Campaign Redesign

Posted by Michelle Kowalski

May 7, 2015 | 10:41 AM

Fast Company challenged Moving Brands to develop a new identity for Hillary Clinton’s presidential campaign. Sounds like a reasonable challenge. The twist? They only had five days. What followed was a streamlined design process resulting in a solid brand and identity system. If you are embarking on your own branding or rebranding project, Moving Brands’ design process can be adapted to your company and your needs.

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Topics: Design

Why Designers Should Put Content First

Posted by Michelle Kowalski

February 23, 2015 | 12:43 PM

The Internet has been blowing up lately with articles encouraging designers and their clients to adopt a “content-first” design approach, and it makes a lot of sense. While this isn’t a new concept, with the growing emphasis placed on responsive design, these techniques are becoming more important.

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Topics: eCommerce, Design, Interactive Marketing

How the Changing Role of the Designer is Benefitting Business

Posted by Michelle Kowalski

June 16, 2014 | 4:45 PM

Designers, whether focused on web, print or products, have traditionally been viewed as the creative force of a company, contained to the studio and with user experience, as opposed to business processes, in mind. However, today’s designers do much more than make things look pretty; designers contribute a viewpoint based on different priorities than, say, those of the CEO, which can positively impact the bottom line. In this way, the role of the designer is evolving and design should be valued in a company as a way of thinking rather than just an output.

With companies such as Apple, where usability and design drive nearly every business decision, seeing incredible success and market command, the concept of designer-as-business-partner is increasing in popularity. With the role of design in companies changing, it opens the door to more opportunities for designers in today’s business environment. A recent article by Fast Company featured 50 of the top “CEO and designer duos,” highlighting those companies that have brought designers into the boardroom to make decisions traditionally left to marketing teams or executives.

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Topics: eCommerce, Design

Lagniappes: From Holiday Shopping to Browsing the Web

Posted by Hannah Gierosky

December 3, 2013 | 11:00 AM

This past Black Friday, consumers mobbed the mall in search of bottom-line deals and exclusive bonuses with their purchase that made the early hours and long lines worth the hassle. But additional goods with a purchase is not just something reserved for crazed holiday shoppers; this method is referred to as a lagniappe and has been an aspect of sales for years. Whether it’s buying a dozen bagels and getting a thirteenth for free, or throwing in free samples with an order, the lagniappe has been used by retailers to entice and retain customers successfully in nearly every market and, recently, has made its way into the online realm.

As Michelle Kowalski, UI/UX Designer at Briteskies, learned at the WebVisions Conference in Chicago, a lagniappe has transformed from a bonus with purchase to simply an added aspect of any online interaction. This concept was discussed in a presentation by Debra Gelman called “Just Make it Fun: What Designing for Kids Can Teach Us About User Experience.”

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Topics: eCommerce, Design

The Predictably Irrational Customer

Posted by Content Maestro

May 23, 2012 | 3:30 PM

I recently finished reading Predictably Irrational: The Hidden Forces That Shape Our Decisions by behavioral economist Dan Ariely. In each chapter, Ariely argues that consumers interact with the market in an irrational, yet predictable, manner. Like many other readers, I immediately began to assess my every-waking decision based on the things I was learning. Working in the world of eCommerce and web design at Briteskies, I've noticed a hesitancy or uncertainty with shoppers when making purchases online. In an effort to curb these reservations, I started paying attention to how online stores designed their interfaces and deals in a way that would appeal to these irrational consumer behaviors, which could possibly reduce shopping cart abandonment.

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Topics: eCommerce, Design

Exporting Your Photoshop Design for Web Development

Posted by Content Maestro

April 4, 2012 | 10:21 AM

Image Optimization Best Practices:

So, your client just signed off on your design and your Photoshop file is ready to be developed into a website; now, you simply need to press the “make it into a website” button, right? (If only it were that simple). In exporting your image files from Photoshop to a format to be used on the web, I’ve found that there are a few steps you can take to ensure your design retains its professional quality, while not sacrificing the website’s load time. These include being familiar with different file types, keeping your assets organized, getting a second and third opinion on your final draft, keeping within the bounds of the standard RGB mode and having a few cheat sheets on layout and style. Stick to these guidelines of ever-evolving best practices and you’ll be well on your way towards a successful website development career.
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Topics: Technology, Design

What Is A Graphic Designer?

Posted by Content Maestro

July 22, 2011 | 1:44 PM

/blog/best-of-the-blogosphere-february-2017Two people at a party meet and introduce themselves as Graphic Designers. At first glance, you would assume their line of work would be the same; art, form, line, color, etc. Yet the more they reveal about their profession, the more you realize they are speaking different languages. The first Designer uses terms like typesetting, pantone colors, identity and bleed. The second speaks of content management systems, image optimization and user centric design. Today’s digital media has created a broad spectrum for Graphic Designers enabling them each to claim their own niche in the design world. This is my attempt at sorting out the different areas of Graphic Design and how they relate to one another.

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Topics: eCommerce, Design

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