We have worked with a lot of organizations that create their eCommerce site without realizing how much work it will take to make the site successful. In fact, one way to describe the amount of effort required for establishing an eCommerce site is to compare it to its brick and mortar counterpart.
Launching an eCommerce site has a lot in common with opening a retail store. Just as you wouldn’t open a shop without doing the necessary preparations, you shouldn’t dive into an eCommerce project without understanding what it will entail. To set expectations for your eCommerce site launch, consider it like opening a retail store.