The 2014 IBM Smarter Commerce Global Summit recently wrapped up in Tampa, Florida, and this year’s theme, Moments Matter, was woven throughout. The conference illustrated ways that industries such as Marketing, eCommerce, Customer Service, and IT are leveraging Smarter Commerce to create value in every interaction.
Engaging with customers, partners and suppliers was the focus of the opening general session, which featured guest speaker Ron Howard, the Academy Award-winning filmmaker. Another notable guest speaker was Sally Hogshead, an advertising and personal branding expert. She spoke at the general session on day two, titled Innovating at the Speed of Life, which focused on the innovation and design being used to enhance customer experience.