WebSphere Commerce Business Tools and Catalog Management Capabilities

Posted by Matt Trimmer

March 17, 2015 | 1:13 PM

One of the benefits of choosing WebSphere Commerce for your eCommerce site is the sheer number of applications you have at your disposal. We have talked about WebSphere Commerce Marketing Tools and, while marketing tools are important, there are so many other business functions to keep in mind when managing an eCommerce site.

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Topics: IBM WebSphere Commerce

WebSphere Commerce Marketing Tools

Posted by Gian Genovesi

January 21, 2015 | 1:40 PM

In a brick and mortar store, it can be easy to connect with a potential customer. Someone enters the store and begins to browse. Your customer is a man is his early 30s, which is easy to tell when interacting with him in person. By observing his browsing, you notice he is interested in button down dress shirts. You strike up a conversation and he tells you that he has already visited two of your competitors’ stores today looking for some new shirts to wear to work. This conversation allows you to recommend some shirts that you think he will like and that are a better value than your competitors’ shirts. Satisfied with what you have presented him with, your customer happily makes a purchase. This interaction and level of customer service can be found in just about any physical store, but what about online stores?

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Topics: IBM WebSphere Commerce

The Importance of WebSphere Commerce Load Testing

Posted by Bill Onion

December 18, 2014 | 1:45 PM

Load testing of WebSphere Commerce software is a critical component to the success of the project. It ensures the functionality of all facets of the eCommerce site as well as all related interfaces and back-end systems. Load testing allows the project team to subject the WebSphere Commerce software to the highest levels of anticipated traffic, allowing the team to identify and resolve any potential bottlenecks in the system. This can all be accomplished prior to launching the application, allowing all issues to be resolved before the go-live date.

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Topics: IBM WebSphere Commerce

How IBM Tealeaf Can Benefit Your Customer's User Experience

Posted by Hannah Gierosky

December 18, 2014 | 12:22 PM

Few aspects of a successful eCommerce site are as difficult to master as customer experience. As a retailer, it can be difficult to track this elusive factor’s successes and failures. This information can be incredibly powerful, however, especially as the marketing world is seeing a growing demand for predictive customer intelligence. These intelligence solutions can determine real-time recommendations during web interactions for each individual customer, driving sales and increasing customer satisfaction.

Gaining knowledge over your customers’ experiences on your site can also help address ways to increase revenue, reduce customer churn, and decrease production support costs. One way to gather this information is by using IBM Tealeaf.

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Topics: eCommerce, IBM WebSphere Commerce

B2B and Inbound Marketing - How to Make it Work: A SyncShow Guest Blog

Posted by SyncShow

October 6, 2014 | 12:30 PM

Today we are sharing a guest post from SyncShow, an inbound marketing agency based right outside of Cleveland, Ohio. They specialize in both B2B and B2C inbound marketing strategies, which includes content marketing, lead generation, and lead nurturing. Contact SyncShow today or check out their blog to learn more about their services.

B2B and Inbound Marketing - How to Make it Work

A million questions need to be answered when starting a marketing initiative at a B2B organization. What mediums do we use? What are our areas of expertise? How much money and resources should we budget? How do we track and measure what’s working? What are our sales and marketing goals? And the list goes on. But the main point is: marketing is difficult for B2B organizations.

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Topics: JD Edwards, eCommerce, Magento, IBM WebSphere Commerce, Guest Blog, Interactive Marketing

The Importance of a Project Charter

Posted by Dave Balser

October 2, 2014 | 10:45 AM

At the beginning of every IT project, there is excitement and anticipation. Although everyone involved may be chomping at the bit to start, the first step of any project this involved should be creating a project charter.

A project charter serves as an internal document and contract for the project team. It lays out the scope and objectives of the project, and the roles and responsibilities of the project team members. Going through the process of creating the project charter can often be the most important part of a successful project management process.

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Topics: JD Edwards, eCommerce, Magento, IBM WebSphere Commerce

How to Choose an eCommerce Consultant

Posted by Hannah Gierosky

September 29, 2014 | 12:21 PM

Do any of the following statements apply to your eCommerce site?

  • Your eCommerce site attracts visitors who are jumping ship before check out.
  • You have a high percentage of non-repeat customers.
  • Your site has a slow page load time or out of date images.
  • The product catalog is difficult to manage.
  • Your site revenue is not meeting business goals.
  • Your back office is overwhelmed and unable to keep up with orders.
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Topics: eCommerce, Magento, IBM WebSphere Commerce

Our Team's IBM WebSphere Commerce Certifications

Posted by Hannah Gierosky

September 12, 2014 | 2:07 PM

When choosing a business partner to assist your organization with any project, there are many considerations that come into effect: timeline, budget and the cohesion of the teams, to name a few. Another crucial aspect to consider is the competency of the team. A team’s ability to demonstrate its expertise mitigates risk and provides the client with an added sense of security. Knowing that the technology with which a team works is truly in its wheelhouse ensures challenges will be addressed quickly and efficiently.

We achieved our status as an IBM Premier Business Partner by holding a number of IBM certifications in both technical and sales functions. These certifications are a clear demonstration of our team’s dedication to continuous self-improvement, IBM, and, most importantly, our clients. As a whole, the IBM team has a total of 122 years of experience, averaging out to 13.6 years of experience per team member. That depth of knowledge is matched only by the breadth of capability of the 73 IBM certifications earned by Briteskies.

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Topics: IBM WebSphere Commerce

Forrester Report Review: IBM and B2B

Posted by Hannah Gierosky

September 9, 2014 | 1:29 PM


In today’s society, online shopping has become a staple. Whether it’s in pursuit of the perfect pair of shoes, a new couch, or even the weekly groceries, more people are choosing B2C eCommerce than ever. However, while doing personal online shopping at home (or when the boss isn’t looking) online consumers have come to expect a rich customer experience, which includes vibrant images, engaging content and a hassle-free ordering process. Given that these same people are shopping in the B2B space for work, why wouldn’t they expect to have a similar experience?
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Topics: IBM WebSphere Commerce

Oracle JDE and IBM: An Optimal Relationship

Posted by Stefanie Rhine

August 28, 2014 | 12:03 PM

Oracle JD Edwards and IBM have enjoyed a celebrated thirty-year partnership. It is an association deeply rooted in technology history and based on a mutual commitment to their clients to provide superior services. The affiliation began when JD Edwards ran almost exclusively on the IBM AS/400. It has survived changes in ownership, branding and demand for countless new business processes.

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Topics: JD Edwards, IBM WebSphere Commerce

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