Leadership: Planning For A Health Crisis

Posted by Mike Berlin

March 8, 2013 | 11:00 AM

Mike Berlin, Executive Partner of Briteskies, shares his personal story of a health emergency and the lessons he learned along the way to recovery.

As business leaders, we are optimistic and persistent by nature. After all, that is how we achieved success. Yet this very strength can put our organizations and ourselves in harm’s way, especially when it comes to preparing ourselves and our businesses for an unexpected life crisis.

We often watch as other people face health scares, family care challenges, or sudden accidents and think to ourselves, how terrible for them, but it will never happen to me.

Read More

Topics: In the News, Culture

We Did it Again

Posted by Content Maestro

December 7, 2012 | 11:00 AM

Briteskies takes Spot No. 72 on the Weatherhead 100 List; Congratulates all Winners of 2012!

For the sixth consecutive year, (say THAT five times fast) Briteskies is proud to announce that we have made the Weatherhead 100 list. Since 1987, the Weatherhead 100 has recognized the fastest growing companies in Northeast Ohio. We are pleased to have been named to the list, and we are honored to join the company of the Cleveland area's greatest organizations. Thank you to our employees, clients, colleagues, friends and families.

Say congrats below, or be sure to shout out on twitter @NoBrownCow
Read More

Topics: Announcements, In the News

How to Build Your Online Business

Posted by Bill Onion

November 8, 2012 | 10:41 AM

Three strategic steps to enhance your online b-to-b business

Once a business-to-business organization has launched its ecommerce site, other projects often become higher priorities. In consequence, the online site can become a bit lackluster, at best, and neglected by both customers and the sales team alike, at worst.

Read More

Topics: eCommerce, In the News

Briteskies Earns Position on Inc.500|5000 2012

Posted by Content Maestro

August 28, 2012 | 3:00 PM

Briteskies is very proud to announce that we have been included on this year's Inc.500|5000 list.

For more than thirty years, Inc. has recognized the fastest growing private companies in the United States. According to Inc., "...[Briteskies] had to thrivethrough three of the toughest years this economy has seen in living memory. [Our] success in such times is eloquent testimony to [our] team's creativity, resilience and tenacity".

Read More

Topics: Announcements, In the News

eCommerce Problems?

Posted by Content Maestro

July 10, 2012 | 3:30 PM

Six Signs You've Outgrown Your Shopping Cart

In the past, a consumer's online shopping experience consisted of adding an item to a cart, entering in a credit card number and clicking "buy." Today, savvy customers expect a more targeted, relevant and interactive experience. While many merchants who began bringing their products online through a shopping cart solution now struggle to meet those expectations with limited technology capabilities. This is forcing some retailers to question their traditional views of online selling and in turn, take a deeper look at what their shopping cart can do.

Read More

Topics: eCommerce, In the News

B2B eCommerce Challenges: Sales Team Management

Posted by Bill Onion

July 6, 2012 | 10:00 AM

Don't Forget the Sales Team

A word to the wise: any business-to-business organization deploying an ecommerce site that forgets its sales personnel is asking for trouble.

These men and women who've marched on the frontlines of the business, who've been shot down and trod upon, and who would give anything not to have to board yet another plane deserve more than a bit of recognition for establishing accounts that will likely be the end users of that ecommerce site you’re deploying.

Read More

Topics: eCommerce, In the News

B2B eCommerce Challenges: Integration

Posted by Bill Onion

May 29, 2012 | 3:30 PM

Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.

Read More

Topics: eCommerce, In the News, Integration

Study: Only 17% of Retailers Offer Mobile

Posted by Content Maestro

April 24, 2012 | 11:00 AM

View this article as it was originally published.

Briteskies Study examines mobile e-Commerce

LAS VEGAS--(BUSINESS WIRE)--Briteskies, a leader in helping B2B and B2C companies seamlessly integrate e-commerce solutions and enterprise software, today released the results of a study evaluating the mobile e-commerce offerings

Read More

Topics: eCommerce, In the News, Magento

B2B eCommerce Challenges: Managing Catalog Content

Posted by Bill Onion

April 20, 2012 | 1:54 PM

 

 

 

If you’re implementing a b-to-b ecommerce site, prevent an immediate blow-up by collecting and organizing all of your catalog data first.

Ecommerce sites require incredible amounts of data. Purchasing departments and consumers are now demanding short and extended descriptions of products, item dimensions and attributes, identification of related items and especially high-quality product images. In that regard, these expectations can be particularly challenging for a business-to-business company, especially one that is making its debut in the online marketplace. Oftentimes, data is scattered across disparate systems – printed and filed in cabinets, saved to a shared drive and again on several desktops, within a master excel file which has three versions and a few pieces in the ERP
Read More

Topics: eCommerce, In the News, B2B

B2B eCommerce Challenges: Creating Support

Posted by Bill Onion

April 4, 2012 | 1:50 PM

 

 

 

Creating Support in the Organization

Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. We’ve seen great success for clients such as Playaway.com and Shoffee.com by understanding the challenges up front. The first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead – creating support in the organization.
Read More

Topics: eCommerce, In the News, B2B

About

Search

Subscribe to Email Updates

magento-platform-checklist
New Call-to-Action

Contact Us

B2B-2.0

Recent Posts