Using Search to Deliver the Best Results to Your B2B Clients

Posted by SLI Systems

April 29, 2015 | 10:41 AM

If you want your website to stand out in the world of B2B businesses, start with search. That magical little box where your visitors type in their desires is an often-missed opportunity to wow them (and gain valuable insight from them).

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Topics: eCommerce, Guest Blog, B2B, Interactive Marketing

Why Designers Should Put Content First

Posted by Michelle Kowalski

February 23, 2015 | 12:43 PM

The Internet has been blowing up lately with articles encouraging designers and their clients to adopt a “content-first” design approach, and it makes a lot of sense. While this isn’t a new concept, with the growing emphasis placed on responsive design, these techniques are becoming more important.

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Topics: eCommerce, Design, Interactive Marketing

Utilizing Personas in eCommerce

Posted by Briteskies and SyncShow

November 12, 2014 | 10:37 AM

Personas: How and Why?

When creating or updating an eCommerce site, there are many factors to take into consideration: catalog structure, pricing rules, static content pages, product imagery and information, SEO, and the list goes on. One aspect that is just as crucial as the technical specifications is determining the personas of your customers. 

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Topics: eCommerce, Guest Blog, Interactive Marketing

B2B and Inbound Marketing - How to Make it Work: A SyncShow Guest Blog

Posted by SyncShow

October 6, 2014 | 12:30 PM

Today we are sharing a guest post from SyncShow, an inbound marketing agency based right outside of Cleveland, Ohio. They specialize in both B2B and B2C inbound marketing strategies, which includes content marketing, lead generation, and lead nurturing. Contact SyncShow today or check out their blog to learn more about their services.

B2B and Inbound Marketing - How to Make it Work

A million questions need to be answered when starting a marketing initiative at a B2B organization. What mediums do we use? What are our areas of expertise? How much money and resources should we budget? How do we track and measure what’s working? What are our sales and marketing goals? And the list goes on. But the main point is: marketing is difficult for B2B organizations.

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Topics: JD Edwards, eCommerce, Magento, IBM WebSphere Commerce, Guest Blog, Interactive Marketing

Best Practices in Content Marketing Seminar: A Review

Posted by Hannah Gierosky

September 22, 2014 | 11:57 AM

I recently had the opportunity to attend a seminar hosted by NEOSA and COSE. The NEOSA Sales and Marketing SIG: Effective Strategies, Tactics and Best Practices in Content Marketing session was hosted by Erin Provey, the Senior Director of Strategic Communications Management with SiriusDecisions, Inc. She talked about the driving issues and best practices in content marketing today and how we can apply solutions to our companies.

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Topics: Interactive Marketing

The Four Pillars of Interactive Marketing

Posted by Hannah Gierosky

March 12, 2014 | 1:29 PM

Way to go, Gian!

Congratulations to our own Gian Genovesi, whose article on the Four Pillars of Interactive Marketing was published on ChainStoreAge.com on Monday. Gian, head of the Magento development team, provides some great insight as to how interactive marketing can benefit an ecommerce site when the concentration is expanded from just traffic alone. By focusing on four crucial aspects of interactive marketing, ecommerce sites can increase conversion, transactions and order values.

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Topics: Announcements, eCommerce, B2B, Interactive Marketing

A Middle-Aged Dog, a few New Tricks

Posted by Content Maestro

September 28, 2012 | 3:00 PM

As far as social media marketing goes, I don't think that anyone could truly be considered an old, old dog; Facebook, Twitter and Linkedin have only been available to the general public since 2006, 2006 and 2003, respectively, and up until recently blogs weren't really commonplace either. Some organizations are still reluctant to blog, citing too low of a return, time consumption and lack of the ability to continually generate quality content. Brendan Egan has more on why every company should have a blog.

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Topics: Technology, Interactive Marketing

Google Panda: The New Rules of SEO

Posted by Content Maestro

May 17, 2012 | 4:00 PM

Funny name. Surprisingly, as it turned out (at least according to Kathleen McDivitt, MBA, author of the ebook The New Google SEO) Google recently revised its algorithm with the assistance of a man simply named Panda. Maybe once you reach a certain level of notoriety in the Googlesphere, you can be referenced by a single name a la Cher, Prince, Madonna or Beyonce of the music industry. Meatloaf, does Meatloaf count? I'll Google it later and let you know. Anyway, so this Panda guy says to Google:

Hey, you guys should really revise your algorithm so that it more closely mimics the actions of a user, and I've created a way that we can evaluate how users behave.

So, Google conducted a study where they asked end users to rate sites on three qualities, these being:

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Topics: eCommerce, Interactive Marketing

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