/blog/best-of-the-blogosphere-february-2017Two people at a party meet and introduce themselves as Graphic Designers. At first glance, you would assume their line of work would be the same; art, form, line, color, etc. Yet the more they reveal about their profession, the more you realize they are speaking different languages. The first Designer uses terms like typesetting, pantone colors, identity and bleed. The second speaks of content management systems, image optimization and user centric design. Today’s digital media has created a broad spectrum for Graphic Designers enabling them each to claim their own niche in the design world. This is my attempt at sorting out the different areas of Graphic Design and how they relate to one another.
The Bureau of Labor Statistics simply defines a Graphic Designer as someone who will plan, analyze, and create visual solutions to communication problems. The media used dictates what type of Graphic Designer is best suited for the job. The following organizational chart will help you visualize the general areas of graphic design while also highlighting Briteskies’ areas of expertise.