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Leveraging eCommerce to Eliminate Channel Conflict

Our very own Bill Onion has brought his eCommerce expertise to MultiChannelMerchant.com in an article about easing the relationship between manufacturers and their distributors when it comes to eCommerce sites. In this article, titled “Leverage Ecommerce to Eliminate Channel Conflict,” Bill highlights the benefits and components of a successful Briteskies solution: aiding manufacturers in creating sites for their resellers that generate both revenue and demand.

Read the full article here and let Bill know what you think by leaving a comment.

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