Study: Only 17% of Retailers Offer Mobile

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Briteskies Study examines mobile e-Commerce

LAS VEGAS--(BUSINESS WIRE)--Briteskies, a leader in helping B2B and B2C companies seamlessly integrate e-commerce solutions and enterprise software, today released the results of a study evaluating the mobile e-commerce offerings of 75 online retailers, including Petco, Sunglass Hut and Fry’s Electronics, among others. The study was released at Magento’s 2012 Imagine eCommerce Conference in Las Vegas, Nevada.

Of those retailers evaluated, only 17% currently offer a mobile website.

“While conventional wisdom dictates that most retailers have created specific destinations within the mobile channel, this study shows that many specialty retailers, especially those in the small-to-midsize revenue category, have yet to join the move towards mobile,” noted J. Michael Moores, director of e-commerce solutions at Briteskies.

Added Moores: “Many retailers struggle not only to define their mobile strategy, but also to ensure that the content and design in the mobile channel support that strategy, all while working within the limitations that exist with some e-commerce platforms. Luckily, a wide range of e-commerce solutions are available at this stage of the game to help retailers create a compelling and functional mobile-specific destination without breaking the bank or incurring significant costs or IT down time.”

The study examined current specialty online retailers from a variety of industries and verticals. Specialty areas include electronics, pet supplies, health and beauty, educational supplies, food, gifts, clothing, sporting goods, hardware, and automotive, among others.

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