The term “omnichannel eCommerce” has been tossed around quite a bit in the eCommerce realm lately. But what is omnichannel eCommerce, and how does it compare to multichannel or crosschannel? Is this a new concept or simply a new name for an existing method?
At CloudTags, omnichannel is being described as “a buzzword for crosschannel with finesse.” And what provides that finesse? A continuous experience across brands, formats, and devices. In order to create that continuous experience, customer and product data needs to be accessible across a unified platform.
The Rise of the Omnichannel eCommerce Platform
Some studies, including this whitepaper from GoECart, state that the only way to have unified data is to operate on a unified platform, such as online marketplaces. While these new platforms can offer the omnichannel experience, we don’t believe that installing an entirely new eCommerce platform is the only way to deliver the that experience.
The first step to succeeding at omnichannel eCommerce is to unify data across the platform. This can be done with your existing system by integrating all data points and applications.
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