Briteskies Study Showcased in Black Friday Articles

Posted by Hannah Gierosky

December 5, 2013 | 4:32 PM

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The numbers are in and this year’s Black Friday saw an increase in online shopping, specifically on mobile platforms. With Black Friday sales on mobile-optimized sites up a reported 187% this year, it seems that a mobile site is necessary for eCommerce success. A study conducted earlier this year by Briteskies found that a surprising 65% of businesses do not have a mobile-optimized site. That fact, along with Black Friday sales results, clearly supports the idea that mobile-optimization is a crucial opportunity for eCommerce retailers. Read on below for additional reasons why eCommerce retailers should have a mobile-optimized site. Leave your comments; we would love to hear from you.


Did you shop online on Black Friday, or did you hold out for Cyber Monday deals? Are you prepared to handle the onslaught of online sales by providing your customers with a mobile-ready site? If your site is optimized for mobile, have you seen an increase in online sales? If not, what is holding you back from making the leap? If you are looking for an organization with Magento or Websphere Commerce experience to help you increase revenue by optimizing your site for mobile then contact us.

Only one-third of of online retailers have mobile-optimized sites

Why mobile-optimized sites are a must-have for retailers

Black Friday shopping by the numbers: Mobile-optimized sites win

Topics: eCommerce

About Hannah Gierosky

Hannah is a Marketing Specialist at Briteskies and is a proud graduate of Ohio University. When she isn't writing and learning about the eCommerce industry, Hannah spends her time binge-watching television shows and playing with her Australian Cattle Dog, Cricket.


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