What is Middleware and Why Should You Care?

Posted by Bill Onion

Jan 29, 2015 10:54:02 AM

The decision to add eCommerce to your environment, and then integrating that into an already established ERP system, involves a lot of consideration. What data should be shared? What information do the shoppers want and need? How will your eCommerce and ERP systems communicate with each other? When it comes to communication, we have found that using a middleware tool is one of the best options for integration.

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Topics: eCommerce, Integration

What You Need to Know Before Starting an eCommerce Project

Posted by Hannah Gierosky

Jan 27, 2015 11:03:00 AM


There is a multitude of moving parts in an eCommerce implementation or upgrade, and partnering with a development team is a great place to start in order to achieve success. But partnering with experts does not necessarily mean just handing over the entire project. A truly great eCommerce implementation occurs when there is cooperation between the client and the development team. Here are our team’s suggestions of things that a client can prepare for during their eCommerce project to not only save time and money, but to result in their perfect online store.
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Topics: eCommerce

WebSphere Commerce Marketing Tools

Posted by Gian Genovesi

Jan 21, 2015 1:40:53 PM

In a brick and mortar store, it can be easy to connect with a potential customer. Someone enters the store and begins to browse. Your customer is a man is his early 30s, which is easy to tell when interacting with him in person. By observing his browsing, you notice he is interested in button down dress shirts. You strike up a conversation and he tells you that he has already visited two of your competitors’ stores today looking for some new shirts to wear to work. This conversation allows you to recommend some shirts that you think he will like and that are a better value than your competitors’ shirts. Satisfied with what you have presented him with, your customer happily makes a purchase. This interaction and level of customer service can be found in just about any physical store, but what about online stores?

For those business owners whose sites run on WebSphere Commerce, the platform provides the necessary tools to gain all of that information and provide each customer with the best possible marketing. As stated in the IBM Knowledge Center, the marketing tool in the WebSphere Commerce Management Center can “create and manage marketing campaigns and store content…to deliver targeted marketing messages to customers.” These marketing capabilities are out of the box and allow for dialogue and web activities through triggers, targets and actions.

Triggers

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Topics: IBM WebSphere Commerce

Briteskies and EO

Posted by Hannah Gierosky

Jan 19, 2015 10:59:26 AM

For even the most experienced businessperson, starting a new business can be a daunting task. Who better to turn to than a network of entrepreneurs who were once in your position? That is exactly what our leadership team did when they joined the Cleveland chapter of the Entrepreneurs’ Organization over ten years ago.

Entrepreneurs’ Organization (EO) was founded in 1987 as a space for business owners to learn from one another. The network now spans 46 countries and includes 144 chapters, of which the Cleveland chapter is one of the oldest. The goal of the organization is to “educate, transform, inspire, and offer invaluable resources” to entrepreneurs all over the world. 

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Topics: Culture

Magento Indexing 101

Posted by Derrik Nyomo

Jan 15, 2015 9:51:04 AM

In a Magento store, merchant data is stored in database tables. This includes everything from catalog data and prices to individual user information. When a customer selects an item on a Magento eCommerce site, the system runs a query asking for all of the attributes related to that catalog product. Gathering that information can be time consuming and result in the customer bouncing from your site.

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Topics: Magento

The Guide to Mockups: A Designer's Take

Posted by Michelle Kowalski

Jan 13, 2015 9:38:00 AM

As the role of the designer changes within business, the clarity of design terms is becoming more and more important. During a site redesign project, for example, it is not uncommon to have someone request an example of the completed site from the designer. Perhaps the project manager or client asks for “a wireframe, but with images and navigation examples,” or “a prototype, sort of like a mockup.” This leaves the designer wondering if they have been tasked with creating a wireframe, mockup or prototype. For many people, those three words are interchangeable. In reality, however, each of those terms represents a specific tier of web design.

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The Importance of WebSphere Commerce Load Testing

Posted by Bill Onion

Jan 8, 2015 1:45:00 PM

Load testing of WebSphere Commerce software is a critical component to the success of the project. It ensures the functionality of all facets of the eCommerce site as well as all related interfaces and back-end systems. Load testing allows the project team to subject the WebSphere Commerce software to the highest levels of anticipated traffic, allowing the team to identify and resolve any potential bottlenecks in the system. This can all be accomplished prior to launching the application, allowing all issues to be resolved before the go-live date.

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Topics: IBM WebSphere Commerce

Magento 2 Developer Beta Release

Posted by Hannah Gierosky

Jan 6, 2015 3:19:07 PM

While it may seem like a long time coming, Magento 2 has taken its first steps into release. On December 18, Magento hosted a webinar introducing Magento 2 Developer Beta. The webinar explored the new platform capabilities available with Magento 2 and what to expect from Magento 2 Developer Beta, among other things. It also answered the ever-important question, “Is Magento 2 ready?”

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Topics: Magento

Magento Certification Update

Posted by Hannah Gierosky

Jan 2, 2015 3:30:00 PM

Our Magento Development team is entering the new year with some new certifications. Derrik Nyomo, Senior Magento Developer, Matt Trimmer, Business Analyst, and Greg Crane, Magento Developer Intern, all recently earned new Magento certifications.

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Topics: Magento

Employee Spotlight: Mike Iaconis, Senior JD Edwards Consultant

Posted by Mike Iaconis

Dec 23, 2014 12:45:42 PM

Get to know our team with our monthly Employee Spotlight. This month's featured Briteskies team member is Mike Iaconis.
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Topics: Culture

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