How to Choose an eCommerce Consultant

Posted by Hannah Gierosky

Sep 29, 2014 12:21:00 PM

Do any of the following statements apply to your eCommerce site?

  • Your eCommerce site attracts visitors who are jumping ship before check out.
  • You have a high percentage of non-repeat customers.
  • Your site has a slow page load time or out of date images.
  • The product catalog is difficult to manage.
  • Your site revenue is not meeting business goals.
  • Your back office is overwhelmed and unable to keep up with orders.
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Topics: eCommerce

Employee Spotlight: Michelle Kowalski

Posted by Michelle Kowalski

Sep 26, 2014 3:13:00 PM

michelle-kowalski

Get to know our team with our monthly Employee Spotlight. This month's featured Briteskies team member is Michelle Kowalski.

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Topics: Culture

Best Practices in Content Marketing Seminar: A Review

Posted by Hannah Gierosky

Sep 22, 2014 11:57:12 AM

I recently had the opportunity to attend a seminar hosted by NEOSA and COSE. The NEOSA Sales and Marketing SIG: Effective Strategies, Tactics and Best Practices in Content Marketing session was hosted by Erin Provey, the Senior Director of Strategic Communications Management with SiriusDecisions, Inc. She talked about the driving issues and best practices in content marketing today and how we can apply solutions to our companies.

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Topics: Culture

The Briteskies Wellness Program

Posted by Hannah Gierosky

Sep 16, 2014 8:57:08 AM

Every Friday, an email pops up in inboxes around the Briteskies office: the weekly Friday Fit Tip. A part of the Briteskies Wellness Program, the Friday Fit Tip email is full of quick ideas to help make everyone just a little healthier. 

The Wellness Program began as a Business Continuity Team effort. Rosie Biggs, our Office Manager, and Stefanie Rhine, our Business Continuity Manager, started the program to promote health awareness. It began with annual flu shots and occasional chair massages, but really took off when both Rosie and Stefanie started making a conscious effort to improve their own health.

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Topics: Culture

Our Team's IBM WebSphere Commerce Certifications

Posted by Hannah Gierosky

Sep 12, 2014 2:07:00 PM

When choosing a business partner to assist your organization with any project, there are many considerations that come into effect: timeline, budget and the cohesion of the teams, to name a few. Another crucial aspect to consider is the competency of the team. A team’s ability to demonstrate its expertise mitigates risk and provides the client with an added sense of security. Knowing that the technology with which a team works is truly in its wheelhouse ensures challenges will be addressed quickly and efficiently.

We achieved our status as an IBM Premier Business Partner by holding a number of IBM certifications in both technical and sales functions. These certifications are a clear demonstration of our team’s dedication to continuous self-improvement, IBM, and, most importantly, our clients. As a whole, the IBM team has a total of 122 years of experience, averaging out to 13.6 years of experience per team member. That depth of knowledge is matched only by the breadth of capability of the 73 IBM certifications earned by Briteskies.

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Topics: IBM WebSphere Commerce

Forrester Report Review: IBM and B2B

Posted by Hannah Gierosky

Sep 9, 2014 1:29:19 PM


In today’s society, online shopping has become a staple. Whether it’s in pursuit of the perfect pair of shoes, a new couch, or even the weekly groceries, more people are choosing B2C eCommerce than ever. However, while doing personal online shopping at home (or when the boss isn’t looking) online consumers have come to expect a rich customer experience, which includes vibrant images, engaging content and a hassle-free ordering process. Given that these same people are shopping in the B2B space for work, why wouldn’t they expect to have a similar experience?
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Topics: IBM WebSphere Commerce

Custom Magento Script from the Briteskies Team

Posted by Hannah Gierosky

Sep 5, 2014 9:17:37 AM

Another custom Briteskies solution has gone live!

The Briteskies Magento Development Team recently began working with a small B2C retailer to update their site. The company has one brick and mortar location and has been in business for 75 years. Their previous site, which resided on AS/400, did not allow the client to have any control over their product catalog. They turned to the Briteskies team to replatform their site to Magento Community 1.9 in order to allow the company full access to their product catalog and take advantage of the Magento eCommerce functionalities.

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Topics: Magento

Employee Spotlight: Greg Crane, Magento Developer Intern

Posted by Greg Crane

Sep 2, 2014 10:19:40 AM

Get to know our team with our monthly Employee Spotlight. This month's featured Briteskies team member is Greg Crane.

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Topics: Culture

Oracle JDE and IBM: An Optimal Relationship

Posted by Stefanie Rhine

Aug 28, 2014 12:03:33 PM

Oracle JD Edwards and IBM have enjoyed a celebrated thirty-year partnership. It is an association deeply rooted in technology history and based on a mutual commitment to their clients to provide superior services. The affiliation began when JD Edwards ran almost exclusively on the IBM AS/400. It has survived changes in ownership, branding and demand for countless new business processes.

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Topics: JD Edwards, IBM WebSphere Commerce

12 Days of ECommerce Christmas: Part 4

Posted by Hannah Gierosky, Michelle Kowalski and Stefanie Rhine

Aug 26, 2014 8:53:00 AM

Although the weather outside is anything but frightful, now is the time to prepare your site for a delightful holiday season. As the traditional 12 Days of Christmas carol illustrates, no one can prepare for the holiday rush in a single day. As our three previous installments (Part 1, Part 2, Part 3) have shown, the 12 Days Carol correlates well with the rush of preparing for holiday shoppers. This final post rounds out the series to ensure that you have the best holiday season yet. 

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Topics: eCommerce, Technology

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