Few aspects of a successful eCommerce site are as difficult to master as customer experience. As a retailer, it can be difficult to track this elusive factor’s successes and failures. This information can be incredibly powerful, however, especially as the marketing world is seeing a growing demand for predictive customer intelligence. These intelligence solutions can determine real-time recommendations during web interactions for each individual customer, driving sales and increasing customer satisfaction.
Gaining knowledge over your customers’ experiences on your site can also help address ways to increase revenue, reduce customer churn, and decrease production support costs. One way to gather this information is by using IBM Tealeaf.