The Four Pillars of Interactive Marketing

Posted by Hannah Gierosky

March 12, 2014 | 1:29 PM

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briteskies-four-components-marketingWay to go, Gian!

Congratulations to our own Gian Genovesi, whose article on the Four Pillars of Interactive Marketing was published on ChainStoreAge.com on Monday. Gian, head of the Magento development team, provides some great insight as to how interactive marketing can benefit an ecommerce site when the concentration is expanded from just traffic alone. By focusing on four crucial aspects of interactive marketing, ecommerce sites can increase conversion, transactions and order values.

Check out Gian's article here, and don't forget to let us know what you think! 

 

Topics: Announcements, eCommerce, B2B, Interactive Marketing

About Hannah Gierosky

Hannah is a Marketing Specialist at Briteskies and is a proud graduate of Ohio University. When she isn't writing and learning about the eCommerce industry, Hannah spends her time binge-watching television shows and playing with her Australian Cattle Dog, Cricket.

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