Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
While a native app may offer better access to native features and better brand visibility, you also need to consider whether or not your customer base wants an app. Additionally, your site will need to be optimized for mobile regardless, so do you need an app on top of that?
The most important thing to remember is that the answer to the mobile web vs. native app debate is extremely dependent on the organization at hand. There is no hard or fast rule as to whether one should be implemented instead of the other; only you and your organization can answer that question for yourselves.
Creating an optimal eCommerce customer experience can often seem like an elusive goal for business owners, but this article from Apparel lays out how to reach customer experience nirvana in five steps.
The idea behind this strategy is that integrating your website and ERP system will give users access to accurate data and inventory information, which in turn allows your organization to better serve customers. Maintaining consistent product, customer, and inventory data is the foundation of a successful eCommerce implementation.
Step one of this pathway to customer experience nirvana is to harmonize systems and clean up data. As the Apparel article says,
“In order to offer true omnichannel shopping, retailers and fashion brands need to implement a unified inventory, customer, and order management system that will enable them to develop the relevant experiences their customers demand. From there, retailers and fashion brands can focus on connecting their front-end commerce systems, and empower sales associates with this single record of truth – an endpoint we call customer experience nirvana.”
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