Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
How to Lift eCommerce Conversion Rates When They’ve Plateaued
With the eCommerce industry growing like never before, it comes as a bit of a shock for some that 2015 online sales were flat for 17% of retailers surveyed in a report by Shop.org and Forrester Research.
As Arie Shpanya of Econsultancy says in his blog post, 17% “doesn’t sound too bad until you realize that 2014’s report only indicated flat sales for 3% of survey respondents.” With sites like Amazon expanding their reach in the eCommerce world, smaller retailers are taking a hit.
So how can you fight back against a conversion plateau? In order to beat out your competitors, Shpanya argues you only need three things:
Unique product offerings
Great prices and policies
Helpful customer service
While it may take more than these tips to become the next Amazon, they are a great place to start to ensure that your site is performing at its best. Be sure to check out the rest of the blog post for tips on how to master those three elements.
7 Ways to Add a Personal Touch to Your eCommerce Site
While the above tips are certainly helpful for boosting your site’s performance, don’t forget about personalization. We’re not just talking about personalizing the customer experience, though; it’s also important to inject some of your company’s personality into your site.
When it comes to personalization, it’s actually better to not be a retail giant like Amazon. As Pamela Hazelton points out in this PracticalEcommerce blog post, “Small business owners have a greater chance in truly connecting with shoppers. That’s because people feel good about supporting smaller eCommerce sites, especially if the get to know those making the company run.”
The article goes on to highlight seven ways to add a more personal touch to your eCommerce site. From showing customers how products are made to sharing your company’s fun side (something we at Briteskies are particularly fond of), don’t be afraid to introduce your customers to what’s happening behind the scenes. It might just boost your sales.
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