Fall is beginning to creep in and while many of us cling to the last vestiges of summer, the last thing anyone wants to think about is the impending winter. But, like it or not, colder temperatures are coming, and with them come the holiday season.
According to Google, 25% of last year’s shoppers had begun their holiday shopping before Halloween. So while you may still have a hint of a summer tan or even some sand left in your shoes, it’s time to make sure your eCommerce site is prepared for the holiday shopping season.
Google reports that 40% of holiday shopping occurred online last year, a number that is only expected to grow. Is your site prepared for that kind of business? In order to be sure, try these tips:
Check your site’s speed. Every second that a customer spends waiting for your site to load is a chance for them to take their business elsewhere. If you need some tips on how to improve your site’s speed, check out this list.
With an influx of customers on the horizon, be sure to load test your site. This allows you to reconfigure your site so that it can better handle the holiday rush.
Check for any number of eCommerce nightmares, including poor search functions, inadequate tracking information, and confusing checkouts.
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