Four Common B2B eCommerce Challenges and How to Overcome Them

Bill Onion
August 5, 2014 | 4:19 PM

Five years ago, Forbes Insight released it's "Rise of the Digital C-Suite Report" which looked at how executives gathered information. Fifty-three percent (53%) of C-level executives shared they preferred to locate information themselves and 74% said they felt the Internet was a valuable source for information. At a recent IBM webinar, the presenter shared that 70% of B2B leads now originate on the web.  A B2B organization's website becomes a critical tool of the sales team; so how do you make the leap to an eCommerce site?

Image credit: Justin Ornella | CC

Bill Onion, an expert in the B2B eCommerce arena has published numerous articles on the topic and offers some valuable suggestions for an organization to consider before taking the leap to an eCommerce site.

Bill's work was also cited in the MultiChannel Merchant 2104 eCommerce and Marketing Guide

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