Leveraging Magento Social

Hannah Gierosky

magento social.jpgHave you ever been scrolling through Facebook and seen an ad for a product you’re interested in alongside a button urging you to buy now? And then before you know it you’re reading an order confirmation email and that item is on its way to you. Just me? These days, eCommerce expands beyond simply selling from your site, and Magento can help you reach your clients on social media with Magento Social

According to Magento, 57% of consumers are more likely to buy from a brand that they follow on social media. Why not give them the option to buy right from their social feed? Using Magento Social, you can turn your social profile into a digital storefront.

The Magento Social extension makes it easy for you to sync your Magento product catalog with your social networks. By using a Magento-developed program, the seamless integration between the extension and your Magento environment keeps product listings on your social profiles consistent with your product catalog.

Find Your Audience

Your social presence is about more than just encouraging your followers to buy from you; your loyal and repeat customers are your best form of marketing. Consumers are more likely to buy products that have been recommended to them by people they trust, and 90% of people believe brand recommendations from friends. By implementing Magento Social, you can give your followers the power to share your products on social channels.

In addition to reaching your current customers, social media allows you to reach new buyers. Magento Social has embedded precision targeting tools that will help you identify your audience and drive better results.

Advertising Made Easy

Along with the organic interactions between your brand and your followers, Magento Social helps promote your offerings through easy ad options. Merchants can create and optimize ads in real time with just a few clicks. You can also automatically populate ads with product images and descriptions.

Are you interested in learning more about Magento Social? Read more about how Magento Commerce will help you succeed by taking advantage of social media capabilities. Magento customers can find Magento Social for free on the Magento Marketplace.

If you need advice or assistance in setting up your Magento Social, or have another Magento question, contact our certified team.

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