According to eMarketer, global online retail sales will account for more than 12% of total retail spending by 2019. Consumers today have come to expect instant, personalized and relevant information regardless of where they are, what time it is or what device they happen to be using. Today more than ever, companies are under pressure to keep up with the changing demands and expectations of online consumers. eCommerce (B2B and B2C) merchants need to be certain their eCommerce platform can keep up by choosing a technology solution which is flexible and able to quickly adapt to changing consumer demands. The keys to success: defining clear goals, selecting the right eCommerce solution and choosing the best technology partner.
While features and functions can drive short term success, some eCommerce experts point to other intangible factors which can help companies achieve greater success in the long term. Four intangible factors a technology solution should include are: 1) an ability to keep pace with change, 2) a holistic view of eCommerce which includes not only a focus on features and functions but also places a high value on understanding the strategy of commerce, 3) a strong vibrant ecosystem of developers/partners which lends itself to being able to be more responsive than some proprietary closed systems and 4) the capability to scale and be flexible based on changing business needs. After all it is critical to remember that starting an eCommerce site is not the end of a journey but simply the beginning.
Magento is one of the fastest growing eCommerce platforms and has been named by Gartner as an eCommerce Leader. It fits the bill as an eCommerce platform that can provide not only the features and functions most high performing eCommerce sites are looking for; but can address the above stated intangible factors as well. We at Briteskies love Magento for these reasons and many more. Keep reading to learn more about our top 10 list of reasons to use Magento for your next eCommerce project.
Open source software is defined as “software with source code that anyone can inspect, modify and enhance.” This provides developers with the opportunity to enhance Magento’s base code to better fit the requirements of a company providing you and your customers with an enhanced online experience.
With the continued reliance on mobile by consumers, the need for a responsive web design is essential. According to OuterBox, 62% of smartphone users have made a purchase using their mobile device within the past 6 months. Magento 2 offers businesses the opportunity to utilize responsive web pages that can seamlessly respond on different devices.
Magento offers businesses the opportunity to track customer behavior, organize past purchase behavior, and conversion rates. This creates a personalized profile for each customer. Business can use this information to create an eCommerce experience specific to each of their customers. The result, customers are more likely to buy from a company where they feel welcomed, known, and appreciated.
Magento streamlines the entire online shopping process. With Magento 2 the checkout process is even more user-friendly and able to be developed based on business goals. Before checkout, a customer can enter their email and if it is found in a database, they can expedite the process without having to re-enter their personal information. Additionally, Magento allows for customer accounts to be created, which is beneficial for both the customer and the business.
Magento allows customers to use a built in search bar to search for specific products. This feature is sought after by customers. The advanced search function allows your customers to search for products not only by name but by product attributes. Advanced Search offers your customers the ability to search for a product or even a page by simply asking.
Magento works for B2B, B2C, and B2B2C eCommerce sites. Its open source format allows for modifications which provide a unique, differentiated brand experience. The fact that it can be modified to address the ever changing needs of a variety of businesses coupled with its affordability makes it the perfect choice for any type/size of business.
Magento has tiered platforms that offer features, functions and costs for businesses of varying sizes. The Community and DCC (formerly Enterprise) platforms have extensions that can be altered to address the needs of large corporations as well as small businesses based on budget and business processes.
Magento has a global ecosystem of 150,000+ developers and over 300 highly trained solution partners. This vast array of knowledge and innovation enables Magento customers to stay ahead of the curve when it comes to the changing eCommerce landscape and outperform their competitors.
Magento can support a variety of third-party services. This means that you can integrate other software crucial to your business needs including ERPs like JD Edwards, SAP or Oracle eBusiness Suites.
Additionally, to track those ever important data points, Magento is connected to Google Analytics and other Google tools.
Are you thinking of using Magento for your eCommerce site? Let one of our Magento Certified Developers know if you have any questions about Magento! Ready to start planning your project?
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