Consumers today have come to expect instant, personalized, and relevant information regardless of where they are, what time it is, or what device they happen to be using. Today more than ever, companies are under pressure to keep up with the changing demands and expectations of online consumers. eCommerce (B2B and B2C) merchants need to be certain their eCommerce platform can keep up by choosing a technology solution that is flexible and able to quickly adapt to changing consumer demands. The keys to success: are defining clear goals, selecting the right eCommerce solution, and choosing the best technology partner.
While features and functions can drive short-term success, some eCommerce experts point to other intangible factors that can help companies achieve greater success in the long term.
After all, it is critical to remember that starting an eCommerce site is not the end of a journey, but simply the beginning.
Adobe Commerce (Magento) continues to be one of the fastest-growing eCommerce platforms and has been named by Gartner as an eCommerce Leader. It fits the bill as an eCommerce platform that can provide not only the features and functions most high-performing eCommerce sites are looking for, but also address the above-stated intangible factors as well. We at Briteskies love Adobe Commerce (Magento) for these reasons and many more. Please keep reading to learn more about our top 10 reasons to use Magento for your next eCommerce project.
With the continued reliance on mobile by consumers, the need for a responsive web design is essential. According to OuterBox, 62% of smartphone users have made a purchase using their mobile device within the past 6 months. Adobe Commerce (Magento) offers businesses the opportunity to utilize responsive web pages and mobile optimization that can seamlessly respond on different devices.
Adobe Commerce (Magento) offers businesses the opportunity to track customer behavior and organize past purchase behavior, and conversion rates. This creates a personalized profile for each customer. Businesses can use this information to create an eCommerce experience specific to each of their customers. The result, customers are more likely to buy from a company where they feel welcomed, known, and appreciated.
Adobe Commerce (Magento) streamlines the entire online shopping process. With Magento, the checkout process is user-friendly and able to be developed based on business goals. Before checkout, a customer can enter their email and if it is found in a database, they can expedite the process without having to re-enter their personal information. Additionally, Magento allows for customer accounts to be created, which is beneficial for both the customer and the business.
Adobe Commerce (Magento) allows customers to use a built-in search bar to search for specific products. This feature is sought after by customers. The advanced search function allows your customers to search for products not only by name but by product attributes. Advanced Search offers your customers the ability to search for a product or even a page by simply asking.
Adobe Commerce (Magento) can support a variety of third-party services. This means that you can integrate other software crucial to your business needs including ERPs like JD Edwards, SAP or Oracle E-Business Suites.
Adobe Commerce excels in B2B eCommerce, offering features like custom catalogs, pricing, quotes, and self-service customer portals. This makes it an excellent choice for businesses looking to expand their B2B operations online.
Adobe Commerce offers built-in SEO tools to boost search engine performance, including XML sitemaps, SEO-friendly URLs, meta tag management, and canonical tags. These features enhance visibility in search results, improve organic rankings, attract targeted traffic, and increase conversion rates.
Adobe Commerce (Magento) works for B2B, B2C, and B2B2C eCommerce sites. Its format allows for modifications that provide a unique, differentiated brand experience. The fact that it can be modified to address the ever-changing needs of a variety of businesses coupled with its affordability makes it the perfect choice for any type/size of business.
As your business expands, Adobe Commerce grows with you. The platform is designed to handle increasing traffic and larger product catalogs, making it ideal for businesses of all sizes, from startups to enterprise-level operations.
Benefit from a vast ecosystem of extensions and themes available in the Adobe Commerce marketplace. Additionally, tap into a large community of developers and experts for support and guidance. Magento has a global ecosystem of hundreds of thousands of developers and hundreds of highly trained solution partners (including Briteskies, which has been a partner since Magento's beginning). This vast array of knowledge and innovation enables Magento customers to stay ahead of the curve when it comes to the changing eCommerce landscape and outperform their competitors.
Ready to take your eCommerce business to the next level? Explore Adobe Commerce today and discover how its powerful features can transform your online store. Contact one of our Adobe Commerce experts to learn more about implementing this platform for your business and start your journey towards eCommerce success. Already running Adobe Commerce and looking for a partner to support you - contact us for more information about our Managed Services Program.
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