Making a decision as important as what eCommerce platform you will implement requires that you understand your business and prioritize your goals very well. Factors like company size, number of products, payment and shipping, and measurable site goals must be well understood before deciding.
This becomes infinitely more difficult when looking at two best-in-class eCommerce platforms like Shopify and Magento.
Both platforms allow entrepreneurs to build and sell their products online. For first-time entrepreneurs with a limited budget, Shopify is the go-to choice because of its simplicity and ease of use. Magento (Adobe Commerce) is for businesses of all sizes that value customizability and personalization. Source: Shopify vs Magento (Adobe Commerce): Forbes Advisor 2023 Comparison
Shopify is a completely cloud-based and hosted commerce platform that is designed to let you start, grow, and manage an eCommerce business.
Like all platforms, Shopify has its own strengths and weaknesses.
Being a completely cloud-based platform, Shopify can be accessed by a connected device anywhere there is internet access. This also means that Shopify handles all of the software and server updates for you.
Shopify is ideal for small to medium-sized businesses which are interested in a user-friendly interface, easy-to-manage functionality, and limited customization requirements. It's an easy-to-use platform; you don't need a developer or to know how to code to get started. Without a tech background, you are able to create and do minor customizations on your site. Not needing developer support keeps the cost of launching and maintaining a site lower for Shopify merchants.
Another major plus for merchants who choose to sell on a Shopify site is that they have 24/7, round-the-clock support coming directly from Shopify.
While Shopify has its strengths, it also has its drawbacks. Because it is set up as a more beginner-friendly eCommerce platform, Shopify lacks some of the customizability that larger companies may need. Some additional drawbacks cited by users include:
Adobe Commerce powered by Magento is a highly advanced, feature-rich eCommerce development platform designed for online businesses that want to expand their growth and deliver an unforgettable customer buying experience.
Adobe Commerce offers advanced functionality compared to most other platforms, including Shopify, making it one of the most versatile eCommerce options for sellers looking to create personalized customer experiences.
Magento is flexible and scalable, with amazing functionality that is only extended by the wide library of extensions available via Adobe Commerce Marketplace. There are more than 3,600 native integrations available via Adobe Commerce Marketplace.
Customizations related to the shopping cart and checkout processes can translate to real ROI. This most vital stage of the customer journey can when customized for your customers, have the potential to influence customers who are already clicking "purchase" to add additional, upsold items or services to their orders.
While the investment and the need for developer assistance during implementation may be perceived by some as a drawback, the reality is Adobe Commerce has been designed for businesses of all sizes that value flexibility, customizability, and personalization.
According to the latest Gartner Report, Adobe Commerce is a leader in the 2022 Magic Quadrant Report for Digital Commerce based on:
Perhaps the most overlooked asset Adobe Commerce (Magento) offers is its compatibility with other Adobe products. Even more critical, is its large and active community, with the Magento forum having over 450,000 members, and the extensive, global, application ecosystem and network of system integrator and solutions partner community that help build, maintain and grow your eCommerce sites.
No eCommerce platform is perfect; that is why it is crucial that you consider what they offer and how those features and functionalities align with the needs and goals of your online business.
Are you ready to get started on your path to eCommerce success?
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