One of the most important parts of running an eCommerce site is ensuring that your site is a safe place for customers to browse and make purchases. One way to work towards that security is to use Secure Sockets Layer technology, or SSL.
What is SSL?
Per SSL.com, “SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.”
The obvious answer here is that SSL is crucial for maintaining a secure and reliable eCommerce site. Not only will this ensure that purchases made on your site are safe, according to HubSpot Research, up to 85% of people will not continue browsing if a site is not secure. So, not only does SSL mean that purchases made on your site are secure, it could impact whether customers purchase from you at all.
As HubSpot stated, trust is the foundation of your relationship with your visitors and customers. With SSL enabled, you can build trust with people visiting your site and ensure their information is safe. Running an SSL-enabled website clearly shows your customers that you value their safety and are protecting their information from potential hackers.
While SSL is obviously primarily used for securing information between your site and your visitors, there are SEO benefits to using SSL as well. SSL is now part of Google’s search ranking algorithm, meaning that if two websites have equal ranking in search results but one has enabled SSL and the other hasn’t, the site using SSL may receive a rank boost.
Does Your eCommerce Site Have SSL Enabled?
There are a few ways to tell if your eCommerce site (or other sites you visit) has SSL enabled:
The URL will say “https://” as opposed to “http://”
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