Today, leading online retailers are heading the social media trend by continually adding social networking features to their e-Commerce websites. Consumers now expect to find certain features, such as product review, as part of the online shopping experience. This, in turn, not only increases sales conversion rates, but it also drives more web traffic to the site via search engine queries; welcome to the era of user-generated content. Learning how to effectively encourage and leverage the social content on your e-Commerce site will transform simple interactions into an effective marketing tool that will provide a great insight as to the thought processes of your customers. According to facebook.com, there are over 500 million users; it might make sense to either place ads on or create a facebook page.