Kayla Reaves

Kayla currently works as a marketing intern for Briteskies, LLC. She is majoring in Management:Marketing and Accounting at Case Western Reserve University and will graduate in the class of 2018. In her free time, Kayla stays busy by working on the homecoming committee as Co director, orientation executive board as a staff member, and webmasters for her all female a capella group @CWRUSolstice.

Recent Posts

Growing Up and "Experiencing"

Posted by Kayla Reaves

May 20, 2016 | 11:28 AM

Everyone stresses the importance of internships and “experience,” but no one really explains what exactly that experience is or should be. 

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Topics: Culture, Internships

Getting The Buy-In

Posted by Kayla Reaves

May 18, 2016 | 10:13 AM

So, you’ve realized that your company is stuck and really needs an upgrade, a better site, or some other structural change. You approach management but they are reluctant to accept your pitch, and your fellow coworkers' opinions are lukewarm at best. How do you get your associates to buy in?

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Topics: eCommerce, Integration, Culture, ERP

Post ERP and eCommerce Integration? Don't Panic if This Happens

Posted by Kayla Reaves

May 9, 2016 | 10:35 AM

Congratulations, you have reached the summit!

Your eCommerce and ERP integration project has reached go-live and the team is excited! Your new site is up and running and orders are starting to come in. After that initial sense of euphoria, reality begins to creep back in; you now realize that with this new system comes new responsibilities and, potentially, new problems. You now have to train your team and iron out any system kinks, while simultaneously managing daily operation and keeping up with customer service needs.

At this stage in the game, problems are not uncommon, so stay calm and don’t panic; you've got this! Here are some common things to expect after an eCommerce and ERP integration project go-live and how to effectively address them:

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Topics: eCommerce, Integration, ERP

The 80/20 Rule and Why It’s Actually Important

Posted by Kayla Reaves

April 27, 2016 | 10:29 AM

The 80/20 rule started off as the “Pareto Principle,” named after economist Vilfredo Federico Damaso Pareto. Legend has it that Pareto observed that only 20% of the pea plants in his garden generated 80% of the healthy pods. Inspired, he looked for other equally uneven distributions. He learned that 80% of the land in Italy at that time was owned by 20% of the population and that 80% of production came from 20% of companies. He came to the conclusion that “80% of results will come from just 20% of the action/inputs.”

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Topics: eCommerce, Interactive Marketing, Content Marketing

Choosing a Consultant Isn’t That Bad If You Ask the Right Questions

Posted by Kayla Reaves

April 26, 2016 | 9:50 AM

When an organization is implementing an IT project, it can be incredibly difficult. You know that the new systems or processes being implemented will benefit the company in the long run, but sometimes the short-term headaches associated with that change can seem overwhelming. This process can seem even harder when the consulting company you hire to guide you through the process falls short of your expectations.

Everyone chooses their consulting partners differently, whether by price, recommendation, or otherwise. But there are some important considerations to take into account besides these factors that can protect your project's success.

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Topics: JD Edwards, eCommerce

A Few Conversion Tactics for Driving Traffic Through Your Site

Posted by Kayla Reaves

April 6, 2016 | 10:14 AM

You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these methods are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.

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Topics: eCommerce, B2B

Email Marketing: is it Obsolete?

Posted by Kayla Reaves

February 22, 2016 | 12:43 PM

“For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.” – Campaign Monitor 

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Topics: Interactive Marketing, Content Marketing



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