Today we are sharing a guest post from SyncShow, an inbound marketing agency based right outside of Cleveland, Ohio. They specialize in both B2B and B2C inbound marketing strategies, which includes content marketing, lead generation, and lead nurturing. Contact SyncShow today or check out their blog to learn more about their services.
B2B and Inbound Marketing - How to Make it Work
A million questions need to be answered when starting a marketing initiative at a B2B organization. What mediums do we use? What are our areas of expertise? How much money and resources should we budget? How do we track and measure what’s working? What are our sales and marketing goals? And the list goes on. But the main point is: marketing is difficult for B2B organizations.