Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
5 eCommerce Tips for Winning the Holiday Season
Like it or not, but the holidays are coming up quickly. Have you started your preparations for the holiday shopping season? Whether you’ve already started prepping your site for the onslaught of shoppers, or you still can’t believe that summer is over, the team at Brightpearl has come up with five tips for winning the holiday season that you should apply to your eCommerce site.
While all five tips are important, there are two suggestions that we have seen customers miss time and again: making sure their server is prepared for increased traffic, and setting up email and social media marketing campaigns.
It’s no secret that a slow-loading web page can have a drastic impact on sales. Even if you’ve optimized your site’s speed and it has been humming along smoothly throughout the year, hopefully your site will see traffic spikes during the holiday season. Whether you manage your server internally or work with an outside hosting company, be sure that you can answer these questions before the holiday rush starts:
- How much site activity can your server contain?
- How many active sessions can take place on the checkout page without causing slow load times?
Once your site is optimized, start driving traffic to it. Marketing efforts may seem like a lot of time and money, but social media is a free marketing tool and a powerful resource. Reach out to your target market on platforms like Facebook and Twitter to see what people re saying about your products or industry. From there you can promote your offerings and draw people to your site.
Be sure to check out Brightpearl’s three other tips for winning the holiday season here.
Sales Tax on Services: An Avalara Webinar
Over the last decade, more and more states have legislated that businesses charge sales tax on more and more services.
With the dramatic increase of the sales of services over tangible goods, cash strapped states are looking for more and creative ways to get their share of the revenue. Knowing which states have taken the approach of taxing more services is important to understand, and a major topic of this webinar.
Knowing what gets taxed and what goes tax free is half the battle. Allow sales tax guru Scott Peterson to break down the new rules and demystify an issue that many companies struggle with. During this webinar, Scott will explain:
- The different ways that states tax services
- How states define services that are taxed and the categories that are most often taxed
- Which states have increased their tax bases
Register today for the webinar Sales Tax on Services. Busy on October 25? Sign up anyway and we’ll send you the recording.