Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.
Magento Named a Leader in a Recent Forrester Wave Report
Magento Commerce was just named a Leader in The Forrester Wave B2B Commerce Suites for Midsize Organizations, Q3 2017. Forrester is one of the most influential research and advisory firms in the world, and it is very exciting to see Magento recognized by them.
This report evaluates multiple different criteria for B2B commerce suite providers, and Magento received top marks in 14 categories, including:
- Company vision
- Customer service providers
- Scalability and caching
Additionally, Magento was ranked as a leader when evaluated by the strength of their current offering and strategy. Read more about this achievement and get all the details by downloading the full report.
If you’re interested in learning more about how Magento B2B can work for your organization, contact our team.
Micro-Moments Now with Think with Google
As always, Think with Google is providing some great insight into how mobile devices are affecting the buyer’s journey and how marketers can address these changes. One recent article, Micro-Moments Now: Why “Near Me” Intent is a “Near You” Opportunity, takes a look at how location is becoming an increasingly important aspect of mobile searches, but exact locations are included less in those searches. That means that marketers who have been used to getting specific requests from customers now need to infer and interpret those signals instead.