Making the Move from Magento Community to Enterprise 2.0

Posted by Gian Genovesi

January 18, 2016 | 10:40 AM

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enterprise_2.pngWith the recent release of Magento 2.0, now is a great time to consider moving your Magento site from Community to Enterprise. Previous considerations, such as increased security and support, still apply, but some of the new features found in Magento Enterprise 2.0 add to the list of reasons to upgrade your site from Community to Enterprise.

Build Customer Loyalty

Building customer loyalty is crucial for eCommerce sites. When your customer could shop anywhere with just the click of a button, you need them to want to come back to your site. Luckily, Magento Enterprise 2.0 has tools to help build customer loyalty among your site’s visitors. Some of those Enterprise-only features are:

  • Reward points with merchant-defined redemption rules
  • Ability to create gift registries and wish lists
  • Private sales and events
  • Ability for customers to earn store credit
  • Automatic recognition of registered customers in checkout

These tools improve the customer experience, making the buyer’s journey an enjoyable process for your clients.

Boost Sales and Conversions

Once a customer has committed to shopping with you, it’s important to engage them with your product offerings to entice them to purchase. Creating a personalized experience for your customer may sound complicated, but Magento Enterprise 2.0 features make it simple.

The advanced customer segmentation tools found in Enterprise 2.0 makes targeting customers easier than ever, providing an effortlessly personalized experience for each customer. Up sells and cross sells using better-than-ever rule-based product relations are an easy way to introduce customers to similar products to the one they are currently viewing.

Product merchandising will benefit from Magento’s Visual Merchandiser, as well as the new ability to easily add YouTube and Vimeo videos to provide a closer look at products. Enterprise 2.0 also provides improved security and, of course, PCI compliance to instill confidence in your customers

Best Value

Moving from the free Community platform to Enterprise might seem counterintuitive when it comes to your budget, but Magento Enterprise 2.0 is one of the best values in eCommerce, with a better return on investment than many of its competing platforms.

As Magento reports in their Community to Enterprise one sheet, “Forrester Research found Magento merchants experienced an average revenue uplift of 17.3% and achieved a 159% return-on-investment with only a 5.8 month payback period.”

With all of these beneficial features (and many more!), now is a great time to maximize your investment in Magento Enterprise 2.0. Interested in taking the first steps? Contact our Magento 2.0 certified team.

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Topics: Magento, Magento Enterprise, Magento 2

About Gian Genovesi

Gian is our eCommerce Account Manager. He has a fiery passion for serving and aiding clients in fully leveraging the value, features, and functions of their eCommerce systems. With a myriad of experience in leveraging eCommerce systems and their wide array of supporting systems & strategies, Gian constantly strives to put his clients in an optimal position for success in the online channel. Gian is constantly tortured by the Browns’ tumultuous operations and is taking bids for his fandom starting August 2016.

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