Marketing for Manufacturers

Posted by Hannah Gierosky

February 22, 2017 | 10:30 AM

When it comes to marketing a manufacturing organization, most companies tend to rely on traditional marketing efforts and reseller channels to grow their business. While these strategies can work, they may not be the best way for your company to gain recognition.

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Topics: Content Marketing, Marketing Challenges

Best of the Blogosphere: January 2017

Posted by Hannah Gierosky

January 6, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: Content Marketing, Avalara

LinkedIn Best Practices

Posted by Julia Pilla

December 5, 2016 | 10:30 AM

Does anyone use LinkedIn?

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Topics: Content Marketing

B2B Inbound Marketing Tactics

Posted by Julia Pilla

November 28, 2016 | 10:30 AM

While it may have once been considered a nice bonus, simply having a B2B inbound marketing program won’t put you ahead of the competition anymore; these days you need it to keep your company in the race. Now that more B2B companies have moved to inbound marketing techniques instead of traditional advertising, your company needs to stay on the right track to optimize your B2B inbound strategy so you can stay in front of potential clients and close more deals.

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Topics: B2B, Content Marketing

Top Tips for a B2B Social Media Marketing Strategy

Posted by Julia Pilla

October 24, 2016 | 10:30 AM

 

More B2B companies are jumping on the social media bandwagon; gone are the days of B2B marketing being strictly based on cold calling and sales pitches. Social media marketing is essential for a B2B company to stay in the race in such a competitive market. To hit the ground running and improve your social media marketing strategy, check out these tips from some industry experts.

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Topics: B2B, Content Marketing

Briteskies' HubSpot Certifications

Posted by Hannah Gierosky

September 23, 2016 | 10:30 AM

The world of marketing continues to evolve; it seems that almost daily there are new trends to evaluate for usability in your organization, new technology options are seemingly endless, and the ability to coordinate all these varied tasks, people, and tools can be overwhelming. Thank goodness for marketing automation and platforms like Hubspot that help overloaded marketers regain some semblance of control. As useful as Hubspot is in helping to manage your marketing strategy, as with any program it is only as good as the people who use it. Having all those shiny new tools are great, but if you do not take the time to figure out how to really get in there and leverage all that they have to offer, then you are missing out on a tremendous opportunity.

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Topics: Content Marketing, certification

Best of the Blogosphere: June 2016

Posted by Hannah Gierosky

June 3, 2016 | 10:28 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: eCommerce, Technology, Content Marketing

The 80/20 Rule and Why It’s Actually Important

Posted by Kayla Reaves

April 27, 2016 | 10:29 AM

The 80/20 rule started off as the “Pareto Principle,” named after economist Vilfredo Federico Damaso Pareto. Legend has it that Pareto observed that only 20% of the pea plants in his garden generated 80% of the healthy pods. Inspired, he looked for other equally uneven distributions. He learned that 80% of the land in Italy at that time was owned by 20% of the population and that 80% of production came from 20% of companies. He came to the conclusion that “80% of results will come from just 20% of the action/inputs.”

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Topics: eCommerce, Interactive Marketing, Content Marketing

Best of the Blogosphere: March 2016

Posted by Hannah Gierosky

March 4, 2016 | 11:37 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

Read More

Topics: eCommerce, Content Marketing, Avalara

Email Marketing: is it Obsolete?

Posted by Kayla Reaves

February 22, 2016 | 12:43 PM

“For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.” – Campaign Monitor 

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Topics: Interactive Marketing, Content Marketing

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