Third Time's a Charm: An Intern's Experience

Posted by Lindsey Mink

August 24, 2018 | 10:30 AM

I’m back! When I was offered the opportunity to work with Briteskies again I couldn’t say no.  From the company sponsored lunches to the seriously funny employees to the APA shelter across the way, I was ecstatic to be returning. I mean who doesn’t love a free lunch with a view of puppies? I returned to Briteskies with the impression I would continue to gain knowledge about different marketing techniques and further knowledge about programs such as HubSpot. However, I also learned about the day-to-day operations of a successful company.

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Topics: Internships, Content Marketing

The 12 Days of eCommerce Christmas

Posted by Hannah Gierosky, Michelle Kowalski and Stefanie Rhine

November 1, 2017 | 10:30 AM

Halloween is over, so you know what that means: it's time to prepare for Christmas! As the traditional 12 Days of Christmas carol illustrates, no one can prepare for the holiday rush in a single day. But what good are French hens and calling birds to your eCommerce site? Read on because it just may surprise you. 

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Topics: eCommerce, Interactive Marketing, Content Marketing

Digital Marketing Opportunities for Advanced B2B Manufacturing Marketers

Posted by Heather Kramer

October 6, 2017 | 9:00 AM

Out with the old and in with the new! Looking ahead to 2018, it's a natural time for all marketers to review the marketing tactics they've used this year and make plans for the New Year (and hopefully beyond!). For marketers involved in manufacturing, there are some particularly pressing issues which, if they can be addressed, will help 'feed the funnel' and develop new sales, leads, and marketing efficiency. 

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Topics: Guest Blog, B2B, Content Marketing

Creating a B2B Marketing Strategy

Posted by Hannah Gierosky

September 6, 2017 | 10:30 AM

In this day and age, a digital marketing strategy is crucial for B2B organizations. But where should you begin if you don’t yet have a strategy in place? This infographic from Smart Insights features seven steps for creating an effective B2B marketing strategy, and we’ve highlight three of our favorite steps below. 

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Topics: Interactive Marketing, Content Marketing

Why Manufacturers Still Need Traditional PR and Marketing in a Digital World

Posted by Felber PR & Marketing

July 3, 2017 | 10:30 AM

Let’s face it, manufacturers are living, breathing, and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics as well as advertising and trade show marketing. In this blog, we highlight the top reasons your manufacturing company should tie the knot with traditional marketing and inbound marketing for ultimate success.

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Topics: Interactive Marketing, Content Marketing, Marketing Challenges

B2B Buyer Content Preference Report Review

Posted by Colleen Kowalski

June 14, 2017 | 10:30 AM

There is not a "one-size fits all" template when it comes to content marketing. If there were, I would not have a job. Customers prefer to engage with businesses in a variety of ways, some more complex than others.  

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Topics: B2B, Content Marketing

3 Tips to Increase Your eCommerce Company's Ranking

Posted by Lindsey Mink

June 12, 2017 | 10:30 AM

Ranking is hard, confusing, and extremely vital for an eCommerce site’s success. Every company’s goal is to organically rank within the first page of Google. Below we further explore the importance of a high-ranking website and provide various tips your company can use to improve your Google ranking.

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Topics: Content Marketing

5 Ways to Improve Your B2B Content

Posted by Colleen Kowalski

June 5, 2017 | 10:30 AM

Content marketing is crucial to attracting potential clients to your brand's website, social media, and blog. Content marketing for B2B businesses serves as a way for both you and your potential clients to learn more about each other. 

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Topics: B2B, Content Marketing

B2B SEO Basics

Posted by Hannah Gierosky

May 22, 2017 | 10:30 AM

Search Engine Optimization can feel like an elusive goal sometimes. Search engines seem to be constantly changing how they rank sites and it can be hard to keep up with those changes. However, there are some basic strategies that B2B organizations should follow at all times to make sure you are covering your bases. This post from eTraffic has some great examples of B2B SEO strategies that have remained true no matter how many changes search engines make.  

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Topics: B2B, Content Marketing

Marketing for Manufacturers

Posted by Hannah Gierosky

February 22, 2017 | 10:30 AM

When it comes to marketing a manufacturing organization, most companies tend to rely on traditional marketing efforts and reseller channels to grow their business. While these strategies can work, they may not be the best way for your company to gain recognition.

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Topics: Content Marketing, Marketing Challenges



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