The 80/20 Rule and Why It’s Actually Important

Posted by Kayla Reaves

April 27, 2016 | 10:29 AM

The 80/20 rule started off as the “Pareto Principle,” named after economist Vilfredo Federico Damaso Pareto. Legend has it that Pareto observed that only 20% of the pea plants in his garden generated 80% of the healthy pods. Inspired, he looked for other equally uneven distributions. He learned that 80% of the land in Italy at that time was owned by 20% of the population and that 80% of production came from 20% of companies. He came to the conclusion that “80% of results will come from just 20% of the action/inputs.”

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Topics: eCommerce, Interactive Marketing, Content Marketing

Email Marketing: is it Obsolete?

Posted by Kayla Reaves

February 22, 2016 | 12:43 PM

“For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.” – Campaign Monitor 

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Topics: Interactive Marketing, Content Marketing

Marketing Trend Predictions for 2016

Posted by Hannah Gierosky

February 17, 2016 | 11:18 AM

marketing_trends_2016.pngWe may be into the latter half of the first quarter, but there is still plenty of 2016 ahead, which means plenty of time for new marketing trends to reveal themselves. Some experts have shared what they think is to come in the marketing landscape, so let’s take a look and see what is on the horizon and how it could affect your marketing strategy.

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Topics: Interactive Marketing, Content Marketing

Content Marketing Resolutions 2016

Posted by Hannah Gierosky

December 30, 2015 | 11:00 AM

The countdown is on to the end of 2015, and many of you are probably establishing your list of New Year’s Resolutions for 2016. While personal goals towards wellness and happiness are important, have you considered your content marketing resolutions? Now is the time to look to the next year and establish what you want your marketing team to achieve in 2016.

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Topics: Interactive Marketing, Content Marketing

Are You Using Your Company's Blog Effectively?

Posted by Mitchel Kocian

July 6, 2015 | 11:05 AM

Blogging can be one of the most powerful tools in a company’s eCommerce business plan; high lead generation, high website traffic, and low bounce rate are all benefits of a successfully-run blog. An inefficiently-run blog, however, can be a major resource drain, and trying to roll out a new online sales program can be frustrating. The following four tips can help any blog succeed in an inbound marketing campaign.  

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Topics: eCommerce, Interactive Marketing

Using Search to Deliver the Best Results to Your B2B Clients

Posted by SLI Systems

April 29, 2015 | 10:41 AM

If you want your website to stand out in the world of B2B businesses, start with search. That magical little box where your visitors type in their desires is an often-missed opportunity to wow them (and gain valuable insight from them).

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Topics: eCommerce, Guest Blog, B2B, Interactive Marketing

Why Designers Should Put Content First

Posted by Michelle Kowalski

February 23, 2015 | 12:43 PM

The Internet has been blowing up lately with articles encouraging designers and their clients to adopt a “content-first” design approach, and it makes a lot of sense. While this isn’t a new concept, with the growing emphasis placed on responsive design, these techniques are becoming more important.

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Topics: eCommerce, Design, Interactive Marketing

Utilizing Personas in eCommerce

Posted by Briteskies and SyncShow

November 12, 2014 | 10:37 AM

Personas: How and Why?

When creating or updating an eCommerce site, there are many factors to take into consideration: catalog structure, pricing rules, static content pages, product imagery and information, SEO, and the list goes on. One aspect that is just as crucial as the technical specifications is determining the personas of your customers. 

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Topics: eCommerce, Guest Blog, Interactive Marketing

B2B and Inbound Marketing - How to Make it Work: A SyncShow Guest Blog

Posted by SyncShow

October 6, 2014 | 12:30 PM

Today we are sharing a guest post from SyncShow, an inbound marketing agency based right outside of Cleveland, Ohio. They specialize in both B2B and B2C inbound marketing strategies, which includes content marketing, lead generation, and lead nurturing. Contact SyncShow today or check out their blog to learn more about their services.

B2B and Inbound Marketing - How to Make it Work

A million questions need to be answered when starting a marketing initiative at a B2B organization. What mediums do we use? What are our areas of expertise? How much money and resources should we budget? How do we track and measure what’s working? What are our sales and marketing goals? And the list goes on. But the main point is: marketing is difficult for B2B organizations.

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Topics: JD Edwards, eCommerce, Magento, IBM WebSphere Commerce, Guest Blog, Interactive Marketing

Best Practices in Content Marketing Seminar: A Review

Posted by Hannah Gierosky

September 22, 2014 | 11:57 AM

I recently had the opportunity to attend a seminar hosted by NEOSA and COSE. The NEOSA Sales and Marketing SIG: Effective Strategies, Tactics and Best Practices in Content Marketing session was hosted by Erin Provey, the Senior Director of Strategic Communications Management with SiriusDecisions, Inc. She talked about the driving issues and best practices in content marketing today and how we can apply solutions to our companies.

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Topics: Interactive Marketing

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