The 12 Days of eCommerce Christmas

Posted by Hannah Gierosky, Michelle Kowalski and Stefanie Rhine

November 1, 2017 | 10:30 AM

Halloween is over, so you know what that means: it's time to prepare for Christmas! As the traditional 12 Days of Christmas carol illustrates, no one can prepare for the holiday rush in a single day. But what good are French hens and calling birds to your eCommerce site? Read on because it just may surprise you. 

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Topics: eCommerce, Content Marketing, Interactive Marketing

Creating a B2B Marketing Strategy

Posted by Hannah Gierosky

September 6, 2017 | 10:30 AM

In this day and age, a digital marketing strategy is crucial for B2B organizations. But where should you begin if you don’t yet have a strategy in place? This infographic from Smart Insights features seven steps for creating an effective B2B marketing strategy, and we’ve highlight three of our favorite steps below. 

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Topics: Content Marketing, Interactive Marketing

Best of the Blogosphere: September 2017

Posted by Hannah Gierosky

September 1, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: Magento, Interactive Marketing

Best of the Blogosphere: July 2017

Posted by Hannah Gierosky

July 7, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: Magento, Interactive Marketing

Why Manufacturers Still Need Traditional PR and Marketing in a Digital World

Posted by Felber PR & Marketing

July 3, 2017 | 10:30 AM

Let’s face it, manufacturers are living, breathing, and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics as well as advertising and trade show marketing. In this blog, we highlight the top reasons your manufacturing company should tie the knot with traditional marketing and inbound marketing for ultimate success.

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Topics: Marketing Challenges, Content Marketing, Interactive Marketing

The 80/20 Rule and Why It’s Actually Important

Posted by Kayla Reaves

April 27, 2016 | 10:29 AM

The 80/20 rule started off as the “Pareto Principle,” named after economist Vilfredo Federico Damaso Pareto. Legend has it that Pareto observed that only 20% of the pea plants in his garden generated 80% of the healthy pods. Inspired, he looked for other equally uneven distributions. He learned that 80% of the land in Italy at that time was owned by 20% of the population and that 80% of production came from 20% of companies. He came to the conclusion that “80% of results will come from just 20% of the action/inputs.”

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Topics: eCommerce, Interactive Marketing, Content Marketing

Email Marketing: is it Obsolete?

Posted by Kayla Reaves

February 22, 2016 | 12:43 PM

“For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.” – Campaign Monitor 

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Topics: Interactive Marketing, Content Marketing

Marketing Trend Predictions for 2016

Posted by Hannah Gierosky

February 17, 2016 | 11:18 AM

marketing_trends_2016.pngWe may be into the latter half of the first quarter, but there is still plenty of 2016 ahead, which means plenty of time for new marketing trends to reveal themselves. Some experts have shared what they think is to come in the marketing landscape, so let’s take a look and see what is on the horizon and how it could affect your marketing strategy.

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Topics: Interactive Marketing, Content Marketing

Content Marketing Resolutions 2016

Posted by Hannah Gierosky

December 30, 2015 | 11:00 AM

The countdown is on to the end of 2015, and many of you are probably establishing your list of New Year’s Resolutions for 2016. While personal goals towards wellness and happiness are important, have you considered your content marketing resolutions? Now is the time to look to the next year and establish what you want your marketing team to achieve in 2016.

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Topics: Interactive Marketing, Content Marketing

Are You Using Your Company's Blog Effectively?

Posted by Mitchel Kocian

July 6, 2015 | 11:05 AM

Blogging can be one of the most powerful tools in a company’s eCommerce business plan; high lead generation, high website traffic, and low bounce rate are all benefits of a successfully-run blog. An inefficiently-run blog, however, can be a major resource drain, and trying to roll out a new online sales program can be frustrating. The following four tips can help any blog succeed in an inbound marketing campaign.  

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Topics: eCommerce, Interactive Marketing

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