Why Manufacturers Still Need Traditional PR and Marketing in a Digital World

Posted by Felber PR & Marketing

July 3, 2017 | 10:30 AM

Let’s face it, manufacturers are living, breathing, and selling in a digital world. If you’ve read our page on inbound marketing, you already know why manufacturers need to devote their time and talents to inbound marketing. However, manufacturers shouldn’t discredit the power of traditional publicity tactics as well as advertising and trade show marketing. In this blog, we highlight the top reasons your manufacturing company should tie the knot with traditional marketing and inbound marketing for ultimate success.

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Topics: Marketing Challenges, Content Marketing, Interactive Marketing

Everything You Need to Know About Product Page Optimization

Posted by Lindsey Mink

June 21, 2017 | 10:30 AM

Product pages are a key element of a company’s website as they offer the bulk of the information on a product or service. Product pages also stand as one of your company’s last chances to convince customers to trust your company and buy from your site. Below we share five key tips to help keep your product pages fully optimized, ranked high, and in the eyes of potential customers.

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Topics: Marketing Challenges

Using eCommerce as a Market Expansion Tool for your Retail Business

Posted by Tom Kramer

April 12, 2017 | 10:30 AM

We had a recent client who was interested in implementing an eCommerce site but was concerned about the impact it would have on their retail brand in stores. We’ve seen this before with clients, but if you’re implementing eCommerce correctly, it should help your business rather than hurt it.

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Topics: eCommerce, Marketing Challenges

You Launched Your eCommerce Site, Now What?

Posted by Tom Kramer

March 27, 2017 | 10:30 AM

Remember that famous Field of Dreams quote? “If you build it, they will come.” That might have worked for Kevin Costner, but unfortunately, the same can’t be said for eCommerce. Simply creating an eCommerce site does not guarantee business.

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Topics: Marketing Challenges, Magento, Guest Blog

Marketing for Manufacturers

Posted by Hannah Gierosky

February 22, 2017 | 10:30 AM

When it comes to marketing a manufacturing organization, most companies tend to rely on traditional marketing efforts and reseller channels to grow their business. While these strategies can work, they may not be the best way for your company to gain recognition.

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Topics: Content Marketing, Marketing Challenges

5 Marketing Challenges and How to Overcome Them

Posted by Hannah Gierosky

February 8, 2017 | 10:30 AM

For small-to-medium sized businesses (SMB), there can sometimes seem like so much to do and so few resources available to accomplish the long list of tasks. No wonder marketing efforts often fall by the wayside. But marketing your SMB doesn’t have to be an enormous hurdle to defeat. Here are five common SMB marketing challenges and some ideas for overcoming them.

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Topics: Marketing Challenges

Best of the Blogosphere: February 2017

Posted by Hannah Gierosky

February 3, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: Design, Marketing Challenges, eCommerce

Implementing Marketing Solutions with Magento

Posted by Matt Trimmer

February 1, 2017 | 10:30 AM

We love Magento’s marketing capabilities and have customized and leveraged them for all different types of clients. During a recent eCommerce implementation project, however, our client decided that they wanted a more advanced marketing option than what Magento had to offer. While configurations could have been made to the existing marketing tools, in this situation the client had an aggressive marketing plan that required a more involved platform. So, our team worked to implement the Listrak marketing automation module for our client.

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Topics: Magento, Marketing Challenges

Fear Not, We All Have B2B Marketing Issues

Posted by Lindsey Mink

July 25, 2016 | 10:31 AM

Like any other marketing campaign, B2B marktop-b2b-content-marketing-challenges-IMAGE.jpgeting has its own set of challenges. As a company, you should be aware of possible obstacles you may encounter. Identifying these obstacles before they become too large of a problem will allow for a solution to be created quickly. While every company experiences their own unique set of challenges, there are some mutual problems we all seem to face when it comes to B2B marketing.

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Topics: B2B, Marketing Challenges

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