You Launched Your eCommerce Site, Now What?

Posted by Tom Kramer

March 27, 2017 | 10:30 AM

Remember that famous Field of Dreams quote? “If you build it, they will come.” That might have worked for Kevin Costner, but unfortunately, the same can’t be said for eCommerce. Simply creating an eCommerce site does not guarantee business.

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Topics: Magento, Guest Blog, Marketing Challenges

Marketing for Manufacturers

Posted by Hannah Gierosky

February 22, 2017 | 10:30 AM

When it comes to marketing a manufacturing organization, most companies tend to rely on traditional marketing efforts and reseller channels to grow their business. While these strategies can work, they may not be the best way for your company to gain recognition.

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Topics: Content Marketing, Marketing Challenges

5 Marketing Challenges and How to Overcome Them

Posted by Hannah Gierosky

February 8, 2017 | 10:30 AM

For small-to-medium sized businesses (SMB), there can sometimes seem like so much to do and so few resources available to accomplish the long list of tasks. No wonder marketing efforts often fall by the wayside. But marketing your SMB doesn’t have to be an enormous hurdle to defeat. Here are five common SMB marketing challenges and some ideas for overcoming them.

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Topics: Marketing Challenges

Best of the Blogosphere: February 2017

Posted by Hannah Gierosky

February 3, 2017 | 10:30 AM

Sometimes we come across a blog that is so good that we just have to share it. We will highlight a few of our favorites each month here on the blog, but don't forget to see what else we are sharing on Twitter and Facebook.

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Topics: eCommerce, Design, Marketing Challenges

Implementing Marketing Solutions with Magento

Posted by Matt Trimmer

February 1, 2017 | 10:30 AM

We love Magento’s marketing capabilities and have customized and leveraged them for all different types of clients. During a recent eCommerce implementation project, however, our client decided that they wanted a more advanced marketing option than what Magento had to offer. While configurations could have been made to the existing marketing tools, in this situation the client had an aggressive marketing plan that required a more involved platform. So, our team worked to implement the Listrak marketing automation module for our client.

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Topics: Magento, Marketing Challenges

Fear Not, We All Have B2B Marketing Issues

Posted by Lindsey Mink

July 25, 2016 | 10:31 AM

Like any other marketing campaign, B2B marktop-b2b-content-marketing-challenges-IMAGE.jpgeting has its own set of challenges. As a company, you should be aware of possible obstacles you may encounter. Identifying these obstacles before they become too large of a problem will allow for a solution to be created quickly. While every company experiences their own unique set of challenges, there are some mutual problems we all seem to face when it comes to B2B marketing.

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Topics: B2B, Marketing Challenges

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