Holiday shopping seems to start earlier and earlier every year, and not just for brick and mortar stores. Online deals formerly reserved for Cyber Monday were available starting on Thanksgiving Day for some retailers, with some brands extending discounts into a weeklong Cyber Monday event. All of these sales events lead to the biggest online sales day ever at over $3 billion.
For savvy eCommerce retailers, the high demand is no surprise, and many sites have been preparing all year for this busy weekend. As we discussed back in September, ensuring that your mobile site was ready for the holiday rush was a crucial aspect to preparing for Black Friday and Cyber Monday, and this year’s mobile statistics proved that energy was well spent.
This growth of the mobile aspect of Thanksgiving weekend eCommerce is important information, if somewhat expected. Some other information about where specifically that mobile traffic is coming from sheds light on shoppers’ mobile habits.
As reported by IBM, the average order value from tablets on Black Friday was the highest among online shoppers this year, at $136.42. For desktop, the average order value was $134.06, and mobile $121.06.
Custora was able to drill down even farther to discover that Apple devices were driving mobile shopping this year, with 77.6% of mobile orders coming from devices running iOS. That number was even higher when looking at just tablet activity, with the iPad dominating at 84% of tablet traffic according to Adobe.
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