Congratulations to our own Gian Genovesi, whose article on the Four Pillars of Interactive Marketing was published on ChainStoreAge.com on Monday. Gian, head of the Magento development team, provides some great insight as to how interactive marketing can benefit an ecommerce site when the concentration is expanded from just traffic alone. By focusing on four crucial aspects of interactive marketing, ecommerce sites can increase conversion, transactions and order values.
