Magento has announced that both Commerce and Open Source 2.2.2 will be available tomorrow, December 12. These newest versions of the software bring some changes to help accelerate sales growth and operate with efficiency.
New Features in Magento Commerce and Open Source 2.2.2
The new features in Magento 2.2.2 aim to make some operations more streamlined, including Instant Purchase checkout, integrated dotmailer marketing automation software, and integrated advanced multi-carrier shipping and fulfillment with Magento Shipping. This update also includes advanced reporting powered by Magento Business Intelligence.
Instant Purchase Checkout
The new Instant Purchase checkout will be especially helpful in accelerating sales growth. Instant Purchase uses previously-stored payment credentials and shipping information to bypass steps in the checkout process, streamlining the checkout process and driving higher conversion rates for returning customers.
Since Amazon’s one-click patent expired in September 2017, Magento has become one of the first eCommerce solutions to incorporate instant purchasing into its core product. This option empowers merchants to increase conversion rates and encourage repeat purchases by making it easier for customers to check out.
The new integrated dotmailer email marketing automation capabilities found in Magento 2.2.2 leverage live Magento store data for personalized campaigns. This helps jump-start sales and maximize ROI.
Much like the advances with Instant Purchase, Magento is the first eCommerce solution to include dotmailer marketing automation with their core product. This makes it easier for customers to discover, onboard, and use this powerful solution to engage customers and to grow sales. Our team saw a demonstration of the dotmailer integration in action and we are excited to see how it can benefit our clients in future projects.
Additional New Features
The Magento 2.2.2 Admin allows access to easy-to-use order, product, and customer reports to gain new insights and enable data-driven decision marketing. Additionally, the integrated advanced multi-carrier shipping and fulfillment form Magento Shipping can increase profitability and boost operational efficiency.
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