Briteskies and SyncShow

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Utilizing Personas in eCommerce

Posted by Briteskies and SyncShow

November 12, 2014 | 10:37 AM

Personas: How and Why?

When creating or updating an eCommerce site, there are many factors to take into consideration: catalog structure, pricing rules, static content pages, product imagery and information, SEO, and the list goes on. One aspect that is just as crucial as the technical specifications is determining the personas of your customers. 

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Topics: eCommerce, Guest Blog, Interactive Marketing

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